Varsha Satpathy

I’m a results-driven Senior SEO Analyst with 3.5+ years of experience delivering measurable organic growth across SaaS, EdTech, B2B, and eCommerce. I focus on audit-led execution and performance reporting that stakeholders can act on immediately.

In my most recent role, I owned end-to-end SEO strategy, audit delivery, and reporting for client Bengaluru (Remote) and in-house eCommerce projects. I improved average site health scores by 35%, increased organic sessions by 25% within 6 months, and supported 20% eCommerce organic revenue growth through structured technical fixes and keyword gap work.

I lead advanced technical initiatives including website migrations, server log file analysis, and AI search optimization. I perform full-cycle technical SEO audits (crawlability, indexation, Core Web Vitals, mobile usability, and site architecture) and coordinate developer implementation to protect rankings during migrations.

I also apply AEO and GEO strategies for AI-driven visibility—optimizing for featured snippets, People Also Ask entries, and structured schema markup. By converting GA4, GSC, Ahrefs, and SEMrush data into prioritized roadmaps and dashboards—and expanding into SQL, automation via n8n and Make.com—I help teams close funnel gaps, improve CTR, and strengthen content and internal linking with measurable outcomes.