Shruti Borikar
@shrutiborikar
I am an experienced SEO analyst driving organic growth and ranking improvements.
What I'm looking for
I am an SEO analyst with 7 years of experience specializing in technical, on-page, local, and international SEO. I focus on content optimization, link building, and measurable organic growth.
I increased organic traffic by 150% and improved search engine rankings for top keywords by an average of 3 positions. I regularly use Google Analytics, Google Search Console, SEMrush, Ahrefs, Google Data Studio, Google Business Listing and AI tools like ChatGPT to optimize workflows and performance.
I have led and mentored teams, created SEO audits and reports, and collaborated closely with content writers, developers, and marketing teams to embed SEO across digital efforts. I have hands-on experience with eCommerce SEO, ASO, SMO, landing page optimization, and organic lead generation.
I bring a data-driven, results-focused approach and embrace AI-driven strategies to scale SEO impact while continuously refining processes and mentoring junior talent.
Experience
Work history, roles, and key accomplishments
SEO Analyst
Skovian Ventures
Apr 2022 - Present (3 years 4 months)
Executed on-page, off-page, and AI-driven SEO strategies for an eCommerce site to improve rankings, organic visibility, and conversion rates. Used Google Analytics and SEMrush to track performance and collaborated with content and development teams to embed SEO across digital channels.
SEO Team Lead
Technooyster Pvt. Ltd
Feb 2021 - Mar 2022 (1 year 1 month)
Led regular SEO audits and performance reviews to improve site structure and search visibility while mentoring junior team members to raise overall team effectiveness. Produced weekly and monthly reports to track traffic, rankings, and SEO KPIs.
SEO Executive
I Tech Galaxy
Apr 2019 - Nov 2020 (1 year 7 months)
Executed ASO and SMO strategies to improve app visibility, downloads, and user engagement while conducting technical SEO audits to enhance site speed, crawlability, and user experience. Leveraged app store analytics and social metrics to refine acquisition tactics.
SEO Executive
I Am First Digitons Solutions Pvt Ltd
Feb 2018 - Feb 2019 (1 year)
Planned and implemented on-page and off-page SEO strategies and conducted competitive analysis to boost search visibility and rankings while ensuring compliance with Google algorithms. Applied keyword research and link building to drive organic growth.
Education
Degrees, certifications, and relevant coursework
Rashtrasant Tukadoji Maharaj Nagpur University
Master of Computer Management, Computer Management
2015 - 2017
Completed Master of Computer Management at Rashtrasant Tukadoji Maharaj Nagpur University between June 2015 and June 2017.
Rashtrasant Tukadoji Maharaj Nagpur University
Bachelor of Commerce, Commerce
2012 - 2015
Completed Bachelor of Commerce at Rashtrasant Tukadoji Maharaj Nagpur University between March 2012 and April 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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