Varsha K H
@varshakh
I optimize Google and Meta campaigns to improve ROI and lead quality.
IndiaWhat I'm looking for
At Odigma Consultancy Solutions, I manage end-to-end Google Ads and Meta Ads campaign execution, from audience targeting and budget allocation to launch QA, monitoring, reporting, and optimization.
I manage Google Search and Demand Gen campaigns across 16+ locations with monthly budgets of ₹5L–₹12L. Through keyword, targeting, and budget optimization, I improved lead qualification from 11.76% to 20.19% in six weeks and increased lead volume by 19% month-on-month.
Previously at Verse Innovation, I planned and optimized Search, Display, YouTube, and Performance Max campaigns. My continuous optimization improved ROI by 35% and reduced CPC by 20%.
I use GA4, Google Tag Manager, Looker Studio, keyword research, bid management, ad copy testing, and conversion tracking to turn campaign data into measurable business growth.
Experience
Work history, roles, and key accomplishments
SEM Analyst
Odigma Consultancy Solutions Ltd.
Mar 2026 - Present (6 months)
Managed end-to-end campaign execution and optimization across Google Ads and Meta Ads, including QA checks, monitoring, and reporting. Improved lead qualification rate by 72% and lead volume by 19% month-on-month.
Associate SEM Analyst
Verse Innovation
Jun 2023 - Feb 2024 (8 months)
Planned, executed, and managed PPC campaigns across Google Ads, including Search, Display, YouTube, and Performance Max. Achieved 35% improvement in ROI and 20% reduction in CPC through continuous optimization.
Assistant Store Manager
Aditya Birla Fashion Retail Ltd (Pantaloons)
Jun 2023 - Feb 2024 (8 months)
Supervised a team of 15 employees, ensuring smooth day-to-day operations and strong customer engagement. Analyzed sales trends and inventory, consistently achieving YOY growth during peak seasons.
Sr. Representative Operations
Concentrix
Dec 2019 - Sep 2021 (1 year 9 months)
Reviewed and analyzed video and text content for policy compliance and quality standards. Delivered high-accuracy results under strict SLAs, recognized as a top quality performer twice during tenure.
Education
Degrees, certifications, and relevant coursework
CHRIST (Deemed to be University)
Master of Business Administration, Marketing
2021 - 2023
Master of Business Administration in Marketing from CHRIST (Deemed to be University), Bengaluru, Karnataka, India, from 2021 to 2023.
New Horizon College
Bachelor of Business Management, Business Management
2016 - 2019
Bachelor of Business Management (BBA) from New Horizon College, Bangalore University, from 2016 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Skills
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