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Vanshika Katal

@vanshikakatal

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Marketing Manager at GoodGist who launched an ABM strategy that built a pipeline of 50+ U.S. prospects in 90 days.

India

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What I'm looking for

I'm open to global remote roles.

At GoodGist, I led end-to-end marketing across ABM, SEO, social, PR, and content. I launched an ABM strategy that built a pipeline of 50+ U.S. prospects in 90 days, and led a Product Hunt launch that earned 200+ upvotes and 20+ comments in two hours.

I also produced and hosted 20+ podcast episodes, with 70% of guests converting to sales calls, and secured 20+ PR features. Earlier, I led global social content at Simplilearn and co-founded The Rani Sandook, a women-led lifestyle label.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

GoodGist

May 2024 - Present (2 years 5 months)

Led end-to-end marketing operations including ABM, SEO, social, PR, and content. Launched ABM strategy building a pipeline of 50+ U.S. prospects in 90 days and produced 20+ podcast episodes with 70% guest conversion to sales calls.

ABM SEO Social Media PR Content Marketing Podcast Production ProductHunt Webinars Marketing Strategy

Assistant Marketing Manager (Social Media)

Simplilearn

May 2023 - Mar 2024 (10 months)

Led planning and execution of global social content and managed LinkedIn webinars with 2K+ participants. Increased engagement by 30%+ through revamped content calendars and influencer collaborations.

Social Media Strategy Content Planning LinkedIn Webinars Influencer Marketing Engagement Cross Functional Collaboration

Sr. Social Media Specialist

MYN

May 2022 - Apr 2023 (11 months)

Built platform strategies, designed ads, and ran influencer programs. Improved CTR by 25% through designed and executed ad creatives.

Social Media Strategy Ad Design Influencer Marketing Content Calendar Video Creative CTR Optimization

Marketing & Operations

UnSchool

Jun 2021 - May 2022 (11 months)

Ran a 200+ campus ambassador program across India and boosted awareness by 50% via strategic ambassador campaigns. Coordinated student community events and activation campaigns.

Campus Ambassador Program Campaign Management Community Engagement Event Coordination Awareness Strategies

Social Media Manager

Marketpreneur

Jan 2019 - May 2021 (2 years 4 months)

Managed 4-5 brands simultaneously, overseeing content, collaborations, and campaigns. Led influencer outreach, post scheduling, and campaign reporting.

Social Media Management Content Strategy Influencer Outreach Campaign Reporting Scheduling