Open to opportunities

Ilya Pelevin

@ilyapelevin

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Product leader building growth-focused crypto and Web3 investment products.

United Arab Emirates

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What I'm looking for

I seek senior product roles in crypto/Web3 where I can lead product strategy, drive user growth, mentor teams, and build compliant, revenue-generating products.

I am a product manager with 10+ years' experience designing and scaling crypto investment products across centralized exchanges, DeFi, and Web3 solutions. I have a proven track record launching Launchpad/Launchpool programs, VIP and B2B onboarding flows, and creating tokenomics that supported multimillion-dollar fundraising.

My work blends product strategy, data-driven decision making and cross-functional leadership to accelerate user growth and revenue — examples include a 20% active-user lift from new token products, a 15% ARPU increase from a VIP program, and a 50% boost in B2B registration conversions. I enjoy mentoring teams, building roadmaps from scratch, and bringing complex crypto products into production.

Experience

Work history, roles, and key accomplishments

Senior Product Manager

M2.com

Jul 2024 - May 2025 (10 months)

Designed and launched Launchpool and Launchpad products driving a 20% increase in active users, created a VIP program that raised ARPU by 15%, and revamped B2B onboarding to boost registration conversion by 50%.

Product Strategy Tokenomics Growth Initiatives Onboarding Web3 NFT Stakeholder Management Jira Product Analytics

Product Advisor

Freelance

Oct 2022 - Jun 2024 (1 year 8 months)

Delivered tokenomics models securing fundraising plans totaling $30M and defined product vision and requirements for an NFT ticketing MVP preventing ticket counterfeiting for entertainment clients in Saudi Arabia.

Tokenomics Product Vision Requirements Gathering Market Research SQL Product Analytics

Senior Product Manager

Scalable Solutions

Apr 2022 - Sep 2022 (5 months)

Defined product strategy for an exchange and custodial wallet, reducing development costs by 15%, built and led agile teams that cut time-to-market by 50%, and mentored a 15+ member team driving promotions.

Product Strategy Roadmapping Agile Scrum Team Building Market Research Mentoring Stakeholder Management

Senior Product Manager

UnicSoft

May 2021 - Feb 2022 (9 months)

Developed an MVP crypto exchange with order matching engine, designed a DeFi investment product that raised $0.5M, and launched an NFT white-label platform with initial valuation >$8M.

Exchange Development Order Matching Engines Smart Contracts DeFi Product Design Backlog Management EVM

Senior Product Manager

Rosneft

Mar 2018 - May 2021 (3 years 2 months)

Managed a trade finance platform processing 15% of IT procurements for subsidiaries and founded an R&D Blockchain Department with a $5M annual budget to develop supply chain solutions on permissioned blockchains.

Trade Finance Platforms Process Design Budget Management Stakeholder Management