At 3.zero, I designed a vehicle launch strategy that exceeded the sales target by 105 units and generated an additional MXN $39.9M for the client. I also lead strategic relationships with six accounts, presenting in English to CMOs and CEOs.
I automated the ETL process, reducing processing time from 1.5 hours to 15 minutes per database, and integrated eight databases into a single data lake. I also led a migration from Power BI to the agency’s in-house visualization tool, reducing data discrepancies from 15% to 0%.
At Troquer México, I analyzed user behavior and optimized catalog structure and filters, reducing cart abandonment by 16%. I developed dynamic pricing models based on purchase history that increased sell-out by 2% in three months.
I studied Data Science at TripleTen and earned a Certificate in Data Analytics for Business from York University. I use Python, SQL, and R for data work, and speak Spanish natively and English at an advanced level.
