Luis Fernando Morales Ruiz

Business Intelligence and analytics support for U.S.-based teams:

• Build and maintain dashboards and reporting to track operational and financial performance.

• Develop data pipelines and transformations to consolidate data from multiple sources into reliable reporting layers.

• Automate recurring reporting and data workflows to improve accuracy and reduce manual effort.

• Introduced

• Own the B2B commercial intelligence strategy across four workstreams — KPIs, Dashboards, Single Source of Truth, and Incentives & Goals — serving 80+ KAMs across worldwide teams.

• Architected the KAM performance tracking system in Power BI, from goal-setting model (sales distribution + trend analysis) to automated results-to-payroll pipeline for commission disbursement — became the most-viewed

• Owned monthly sales and cost forecasting for the ~USD 50M/month B2B unit, evolving legacy linear models into R/Python forecasting models that improved monthly accuracy by 10pp and strengthened early-risk detection.

• Built executive dashboards (Power BI & Metabase) adopted by 80+ stakeholders across LATAM to track sales trends, explain financial variances, and evaluate incentive effectiveness —

• Audited suspended public contracts and supported recovery of significant savings through indexation analysis and financial adjustments.

• Standardized compliance tracking for 500+ technical reports by building cloud-based workflows and automating validations with Google Apps Script and Power BI.

• Designed legal documentation frameworks leveraging AI to pre-identify relevant laws and regulator

• Collected, processed, and analyzed sales data across global markets using tools such as PostgreSQL and Tableau.

• Visualized data and created dashboards in Tableau for stakeholder presentations and strategic decision-making.

• Collaborated with product teams to develop and refine new product offerings.

• Analyzed competitors, market dynamics, and customer feedback to provide actionable insigh

• Completed undergraduate thesis research and final presentation as part of my Economics degree.

• Focused on academic development, advanced econometrics, and macroeconomic analysis during the final stage of my university studies.

• Created searchable BIC-ABA-SWIFT database (25k+ codes), cutting lookup time and enabling faster detection of cross-border financial connections.

• Independently uncovered a misappropriation scheme through advanced financial network analysis, tracing fund movements across multiple institutions and escalating findings to senior investigators.

• Developed and implemented political and normative strategies for a federal deputy.

• Represented the deputy in private meetings with key stakeholders, securing interviews and investment projects for the deputy’s state.

• Prepared weekly reports summarizing crucial information, news, and data relevant to Mexico and the deputy’s state.

• Identified and highlighted key debate topics for legislat

Teacher and Research Assistant for Guillermo Lagarda, PhD, Research Coordinator for Latin America at the Inter-American Development Bank (IDB):

• Advanced Macroeconomics & Macrofinancial Linkages (Fall 2021).

• Advanced Macroeconomics (Spring 2021).

Online Master of Science in Analytics (OMSA) — Computational Data Analytics track. Coursework in statistical modeling, machine learning, optimization and simulation, data engineering, and business analytics.

Jan 2026 · Expires Jan 2028

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Jul 2024

The primary reason for embarking on this second degree was my profound interest in examining the social and economic relationships that shape the power structures influencing the quality of life for Mexicans.

• Awarded 70% Academic Excellence scholarship
• GPA: 9.01/10.00
• Top 4 of the class
• Degree thesis about Mexico's institutional development and its correlation with economic inequality

Jul 2023

Jun 2023

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Jul 2023

• Excellence Awards 2012, 2014, 2015, 2016, 2017, 2018
• Integer Homo 2015
• Top 10 out of 50+ participants in Anáhuac International Baccalaureate Award (PIBA) 2017 for the Mathematics competition
• Recurring participant of the Sports Friendship Tournament (TDLA) in the fast soccer competition
• Student Society member 2018