At Icontext Group, I've grown from a junior specialist to a middle web analyst supporting a portfolio of 100+ clients across banking, e-commerce, pharmaceuticals, and telecom. I set up analytics, events, tracking, call tracking integrations, advertising pixels, and end-to-end analytics with JetStat.
I diagnose conversion drops and data mismatches, audit user funnels through raw hit logs, Webvisor, heatmaps, and click data, and turn findings into technical requirements for developers. I built an SQL cohort-based forecasting calculator that reduced channel evaluation from 2–3 weeks to real time, and created analytics checklists and AppMetrica training that became team standards.
