Pavel Rvantsev

I’m a data analyst focused on turning complex datasets into clear, decision-ready insights—especially where marketing performance and analytics meet. I enjoy optimizing processes with Python, building reliable pipelines, and presenting results in an understandable way.

Most recently, I worked as a Lead Marketing Analyst, generating regular and ad-hoc reports to support marketing strategies and automating data collection and processing from diverse sources. I built interactive dashboards, ran end-to-end performance analysis of advertising campaigns, and optimized budgets based on data-driven insights—while also leading and managing a small team of marketing analysts.

Before that, I was a Senior Data Analyst where I designed and implemented robust ETL processes to ensure data availability and accuracy. I developed interactive dashboards and reporting in Qlik Sense, improved data quality through documentation standards and cleansing/validation processes, and mentored junior analysts to boost performance and outcomes.

Earlier roles included a Data Analyst position where I made data pipelines and scripts for data transfer, analyzed large datasets with SQL and Python to improve decision-making by 30%, and built visualizations using Tableau and Power BI. As a Travel Data Analysis Intern, I automated routine processing with Python (saving ~20 hours/week) and used Tableau dashboards to help users understand and improve travel trends.