Мария Ковель

I’m a Business Operations and Process Automation specialist with an AdTech/MarTech background, supporting a US-market AdTech company remotely from Armenia. I bring end-to-end ownership of internal tools and processes, combining project/product thinking with practical automation.

Over the past two years, I self-taught and implemented n8n, Zapier, and Make to move routine work onto automated processes. In my current role, I manage partner relationships across the DSP/SSP/DMP ecosystem and own vendor onboarding, contract and financial-process management, and premium inventory growth.

I designed and built an operational ticket-management system (Service Hub) in Asana from scratch for a multi-person Demand & Supply team, processing 100+ tickets per month and becoming the reference model for adjacent teams. I also built multiple automation workflows in n8n and used AI-assisted development to create two Python pipelines (Asana API, Google Sheets, Slite, Slack) for SLA tracking and ticket risk detection, reducing reporting prep time by roughly 20 hours a month.

Previously, as an Inventory Lead / Affiliate Manager, I developed partner and traffic-supplier networks and managed quality standards, targets, and cross-functional coordination. I started in media strategy roles at Dentsu Aegis Network (Okkam) / iProspect / Amnet, where I optimized DV360/Criteo/Google Ads performance—e.g., orders up 149% and revenue up 487% for a Criteo IT product feed—then rebuilt media strategies after disruption with traffic up 46% and orders up 201% year-over-year.