Valen Figurka

Collaborates within a dedicated production team to manage the physical brand presence for Pernod Ricard’s North American portfolio. Translates global creative strategies into localized assets by adapting high-level Key Visuals into production-ready solutions for POS and OOH environments.

Managed social media presence for Monterrey's international book fair, achieving an 87% increase in Instagram followers within four months. Produced multimedia content including video editing, digital posts, and print materials, and executed live event coverage.

Delivered end-to-end creative services including branding, editorial design, retouching, illustration, and event coverage.

Overhauled visual and content strategy across social media, conventions, and marketing initiatives. Managed design and copywriting to establish a cohesive brand style, elevating the company's public image and influencing regional competitor design trends.

Optimized high-volume e-commerce assets through retouching and color correction. Organized, categorized, uploaded, and managed files for global web standards, and collaborated with the influencer management team to receive, edit, and approve images.

Developed creative resources for internal and external communication. Aided in audiovisual productions and led multi-departmental project management.

Managed the full post-production workflow for the remote lecture series, from raw footage to final publication, and archived the series.

Creative professional with a passion for visual storytelling, from technical print execution to audiovisual production, dedicated to crafting impactful visual solutions.

Grade: -

Activities and societies: .

Pursued a Bachelor's degree in Graphic Design, Multimedia & Animation at LCI Monterrey from 2016 to 2022.