Laura Rico Coso

My professional experience can be categorized into three key areas: graphic design and content creation, audiovisual production, and brand management. Each role required collaboration, creativity, and strategic thinking to deliver impactful results.

• Graphic Design and Content Creation. In my roles, I specialized in creating engaging visual content for social media, including short videos, infographics, animations, and other graphic designs. This required close collaboration with various departments within the company to understand their communication needs and translate them into compelling visuals.

To achieve this, I leveraged my proficiency in industry-standard tools like Adobe Illustrator, Photoshop, After Effects, and Premiere Pro, as well as user-friendly platforms like Canva and Figma. I also utilized social media management tools like SproutSocial to optimize the reach and impact of our campaigns.

• Audiovisual Production. I took ownership of audiovisual content, overseeing the entire process of video production—from pre-production to post-production. This included tasks such as scripting, coordinating with stakeholders, selecting filming locations, and managing the recording process. In post-production, I edited videos to ensure they met the high standards of quality and brand consistency.

Photography was another important aspect of my role, especially during events, where I captured moments to use in social media and other internal or external communications.

• Brand Management. I served as a brand guardian for the department, ensuring all communications aligned with the company’s branding guidelines. This included maintaining consistency in colors, typography, and overall design aesthetics to uphold the essence of the brand. My attention to detail ensured that every piece of content not only met its communication goals but also reflected the identity and values of the brand.

In summary, my experience blends creative execution, technical expertise, and strategic oversight to deliver impactful visual communications that resonate across diverse audiences and markets. My collaborative approach and adaptability have been key in maintaining brand consistency while addressing the unique needs of different teams and regions.