Vahid Motta

Led multiple design projects across the Microsoft Advertising platform working closely with cross-functional teams designing strategic solutions. Notable projects included:
- Elevating the web experiences for ad campaigns with AI Copilot design explorations, ensuring a seamless ad creation process for advertisers from start to finish.
- Designed the mobile responsive experience for Performance max

Spearheaded the design of a web-based digital coaching platform, resulting in a 20% increase in user engagement and higher app usage and satisfaction NPS scores.

I spearheaded the development of a modern design system that unified all 6 of Alida's digital products. By working on multiple products and collaborating closely with the engineering team, I helped to deliver new features and created a consistent digital experience across the suite of products. As a result, this led to a significant improvement in design quality and consistency, resulting in a bet

Led a comprehensive design of the web-based Dispatch System for New York MTA, streamlining the workflow for dispatchers and improving the overall eefficiency of operations.

Oversaw multiple projects, including the development of new features and functionalities for the in-vehicle Driver App on a tablet, and the Branded Passenger App on Android, and collaborated with stakeholders and end-users to

Designed the world’s first user interface for an interactive robotic drill called “xDrill”. Collaborated with the CEO and engineers to bring a Kickstarter product to life from ideation to delivery. I communicated design solutions at various stages using flow diagrams, wireframes, and high-fidelity mock-ups. As a result, the design was integrated into a fully functional power tool.

Took a multifaceted approach to UX design, contributing to various areas such as user and market research, sitemap creation, and low and high-fidelity mockup design. Led the design and branding of an e-commerce website, and collaborated with the marketing team to promote and market the product. Demonstrated versatility in managing multiple aspects of the design process to ensure optimal user exper