Swati Gondaliya

• Studied user preferences, resulting in a 20% improvement in user satisfaction.
• Study user preferences to shape a design centered around their needs, emphasizing smooth experiences.
• Incorporate storytelling for engaging interfaces and optimize website performance for seamlessness.
• Continuous improvement is achieved through prototyping and iteration based on user feedback.

• Led successful projects, showcasing strong leadership in a product-based company.
• Enhanced user experience through captivating visuals and adherence to Android design guidelines.
• Developed and executed an effective marketing strategy for the GoCity mobile app (business listing platform) which resulted in a 60% increase in app downloads and a 30% increase in click-through rate (CTR).

• As a freelance UI/UX designer, my role involves collaborating closely with clients to comprehend their design needs and goals.
• Conduct user research, and usability testing, and employ various design tools to create wireframes and interactive prototypes that align with clients' brand guidelines.

• Designed unique and impactful logos that effectively captured the essence of the app's brand identity.
• Developed visually appealing banners and marketing materials to attract and engage potential users.
• Documented design principles, typography guidelines, color palettes, and usage rules to ensure brand consistency and streamline the design process.