Upasana Lahiri

I’m a Consumer Insights Analyst with 1+ year of experience in mixed-methods research—qualitative and quantitative—translating employee and consumer behavior into clear, actionable recommendations for cross-functional stakeholders.

I’ve independently planned and executed end-to-end research across 20+ studies, combining structured survey methodology with qualitative consumer feedback. I manage the lifecycle from questionnaire development through data collection, validation, and insight delivery, then communicate results through structured weekly readouts with strong “so what” recommendations.

I focus on turning insights into measurable impact by running multi-phase, sequential research to identify barriers across the customer journey and proposing targeted interventions at key conversion touchpoints. I also prioritize data integrity—flagging inconsistencies between self-reported and backend transactional data—while building my technical capabilities in Advanced Excel, SQL, and Power BI (plus applied AI fluency) to improve research synthesis and dashboarding.