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Unqobile Buthelezi

@unqobilebuthelezi

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Senior MarTech Architect designing customer data and analytics strategies for scalable, governed digital experiences.

South Africa

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What I'm looking for

I’m looking to drive enterprise MarTech and customer data initiatives—building governed data architectures, analytics frameworks, and Adobe-powered journey solutions that improve performance and customer experiences.

I’m a Senior MarTech and customer data professional with 15+ years designing digital ecosystems, analytics frameworks, and data-driven customer experience solutions. I align business needs with scalable digital and data architectures that teams can execute confidently.

In my MarTech architecture roles, I’ve worked across Adobe Experience Cloud, data governance, integration architecture, personalization, and enterprise digital transformation. I build monitoring and KPI approaches to support performance optimisation and decision-making.

At BMW, I designed data architecture and integration frameworks for digital ecosystems and implemented governance and quality controls for enterprise data solutions. I supported analytics-driven personalization and customer data use cases, improving campaign ROI by 75%, increasing conversion by 80%, and reducing reporting turnaround by 70%.

I also lead cross-functional delivery, partnering with business and technology teams to translate requirements into insight use cases. From Standard Bank Group to Deloitte, I’ve contributed to analytics frameworks, digital ecosystem strategy, and digital governance that supports scalable customer journeys.

Experience

Work history, roles, and key accomplishments

Digital Data Architect

BMW North America

Jan 2025 - Mar 2026 (1 year 2 months)

Designed data architecture and integration frameworks for enterprise digital ecosystems. Implemented data governance and quality controls and supported analytics-driven personalization and customer data use cases.

Data Architecture Integration Architecture Data Governance Data Quality Management Personalization Monitoring Analytics

Digital Data Architect

BMW Za It Hub

Jan 2021 - Dec 2024 (3 years 11 months)

Designed data architecture and integration frameworks for enterprise digital ecosystems. Implemented governance and quality controls and supported analytics-driven personalization and customer data use cases.

Data Architecture Integration Architecture Data Governance Data Quality Management Personalization Monitoring Analytics

Manager, Digital and Marketing Analytics

Rest Of Africa Standard Bank Group

May 2020 - Dec 2020 (7 months)

Supported analytics frameworks using Adobe tools and BI platforms. Partnered with stakeholders to translate business requirements into insight use cases and contributed to data-driven digital performance reporting.

Analytical Frameworks Adobe performance reporting

Manager, Digital Marketing

Rest Of Africa Standard Bank Group

Sep 2018 - Apr 2020 (1 year 7 months)

Supported regional digital marketing and digital ecosystem strategy. Contributed analytics and website optimisation recommendations for campaigns and channels and helped align execution to performance outcomes.

Analytics Performance Alignment

Digital Marketing, Communications & Brand

Deloitte

Jan 2015 - Aug 2018 (3 years 7 months)

Supported enterprise content, analytics and customer data initiatives. Contributed to digital governance and optimisation practices and advised stakeholders on effective use of digital platforms and data.

Analytics Digital Governance