Open to opportunities

Tyler Rose

@tylerrose

Creative Director at Tyler Rose Creative, developing brand and digital communication initiatives for healthcare, government, and corporate clients.

United States

Message

At Tyler Rose Creative, I provide strategic communications, branding, writing, and design services for organizations across healthcare, business, higher education, sports, and attractions. I developed branding, marketing, and digital communication initiatives for clients including Atrium Health Foundation, CaroMont Health, Mecklenburg County, NC, and Compass Group.

At Carolinas HealthCare System (Atrium Health), I managed a team of six designers and participated in repositioning the corporate brand and creating a brand management program. I’ve also led art direction at Charlotte Regional Business Alliance, applying user research and marketing tactics to communications and signature events.

Experience

Work history, roles, and key accomplishments

Current

Creative Director / Owner

Current

Tyler Rose Creative

Jan 2014 - Present (12 years 9 months)

Manages an independent creative practice providing strategic communications, branding, writing, and design services. Develops branding, marketing, and digital communication initiatives for healthcare, government, and corporate clients.

Branding Marketing Strategy Design User Research Print Digital Web Solutions

Art Director

Charlotte Regional Business Alliance

Jan 2018 - Dec 2022 (4 years 11 months)

Led concept, design, and production of marketing and communications materials, and enforced graphic brand standards. Implemented strategic marketing tactics including user research, conversion funnels, and personas.

Graphic Design Brand Standards Vendor Management Marketing Strategy User Research Conversion Funnels Personas

Visual Design Specialist

Horizon Investments

Jan 2017 - Dec 2018 (1 year 11 months)

Provided strategic and creative services for the sales team, creating and improving brand and collateral materials including print and website design based on user research.

Branding Marketing Collateral Print Design Web Design User Research

Creative Strategist

Carolinas HealthCare System (Atrium Health)

Jan 2015 - Dec 2015 (11 months)

Facilitated creative concepts and solutions in support of internal stakeholders, coordinating relationships between marketing and key entities within the system.

Creative Strategy Stakeholder Management Project Coordination

Manager, Art Direction

Carolinas HealthCare System (Atrium Health)

Jan 2012 - Dec 2015 (3 years 11 months)

Managed a team of six graphic designers producing high-volume marketing collateral across a multi-state healthcare system. Key participant in repositioning the corporate brand and creating a brand management program.

Team Management Brand Management Graphic Design Marketing Collateral

Creative Editor

Carolinas HealthCare System (Atrium Health)

Jan 2011 - Dec 2012 (1 year 11 months)

Worked with the Digital Marketing Team to provide a meaningful web-related consumer experience, responsible for quality of imagery, design, and brand integrity. Assisted with the visual rebranding of the system-wide website.

Digital Marketing Web Design Brand Integrity Project Leadership