Troy Kelly
@troykelly
Senior retail and operations leader driving profitable food and franchise growth.
AustraliaWhat I'm looking for
I am a senior operations and retail leader with extensive experience across food retail, petrol/convenience, hotel and QSR sectors, delivering measurable commercial outcomes and franchise engagement.
I have led national teams, full P&L accountability to EBIT, and major transformation projects including brand consolidation and food strategy rollouts in partnership with BCG and McKinsey.
Key achievements include delivering record EBITDA improvements during COVID-19, executing a brand consolidation that improved cash by $2.5M, reducing occupancy costs by $1.5M, and generating significant revenue from early adopter channels.
I lead with values-based leadership, strong stakeholder management, and a proven track record in change management, operational improvement, food safety and franchise profitability.
Experience
Work history, roles, and key accomplishments
General Manager - Retail
Cater Care
Aug 2024 - Present (1 year 2 months)
Leading integration and expansion of a new retail food division, building high-street and drive-thru channels and leveraging national food retail partnerships to grow revenue and footprint.
ELProduct Owner - Food Strategy
7-Eleven
May 2021 - Jul 2024 (3 years 2 months)
Led end-to-end food strategy program including pilots and national roll-out planning across ~740 stores, partnering with BCG/McKinsey to redesign core offering and operating model.
General Manager
Retail Zoo
Jan 2016 - Apr 2021 (5 years 3 months)
Oversaw multi-brand operations and full P&L accountability across company stores and franchise networks, delivered brand consolidation, profitability improvements and major store opening programmes.
National Operations Manager
Retail Zoo
Jan 2013 - Jan 2016 (3 years)
Led national operations with accountability for operational processes, franchise profitability and implementation of transformation projects including work with BCG to improve network performance.
Chief Operating Officer
ECH
Jan 2010 - Jan 2013 (3 years)
Directed operations and commercial performance across the organisation, implementing structural improvements and delivering operational efficiencies and service quality enhancements.
General Manager Operations
ECH
Jan 2007 - Jan 2010 (3 years)
Managed operational delivery and service standards, overseeing teams and driving initiatives to improve efficiency and financial outcomes within the organisation.
SHFood and Beverage Director
Shangri-La Hotels
Jan 2004 - Jan 2006 (2 years)
Directed food and beverage operations delivering guest experience standards and commercial performance across outlets within the hotel group.
General Manager
Fenix Restaurant
Jan 2002 - Jan 2004 (2 years)
Managed restaurant operations, driving service excellence, operational controls and commercial performance across the business.
General Manager
Oxo Tower
Jan 1996 - Jan 2001 (5 years)
Led venue operations at Oxo Tower, overseeing guest experience, F&B delivery and commercial performance during tenure in the UK hospitality sector.
Education
Degrees, certifications, and relevant coursework
VUVictoria University
Bachelor of Commerce, Commerce
Completed a Bachelor of Commerce program focusing on business and commercial skills.
TIThe Coaching Institute
Certificate IV in Coaching, Coaching
Completed a Certificate IV in Coaching at The Coaching Institute focused on coaching fundamentals and practice.
TIThe Coaching Institute
Master Practitioner NLP, Neuro-Linguistic Programming
Completed a Master Practitioner NLP program covering advanced neuro-linguistic programming techniques.
Availability
Location
AustraliaAuthorized to work in
Job categories
Skills
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