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Trinity Resting

@trinityresting

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I turn complex products into positioning and content that drive brand growth.

France

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What I'm looking for

I'm seeking a strategy-focused role that I can start immediately, where I can translate product value into clear positioning, targeted messaging, and content that supports growth.

At Powell Software, I turn complex SaaS feature capabilities into high-impact content for executives and stakeholders. I contribute to product positioning, customer adoption, upsells, and new prospect pipeline through strategic content and quarterly webinars.

I helped lift branded search by 81% through targeted intranet modernization content for $300K+ ARR clients in regulated industries. I also built a content ecosystem that secured 24.5% share of voice across EU and US markets, including 30+ success stories, 20+ product blogs, and redesigned sales battle cards.

Previously, I led end-to-end marketing strategy at Troovoo, aligning positioning, messaging, and campaigns with growth objectives. At Kovalee, I directed social strategy and launched an internal influencer program that grew to 1,000+ creators in two months, contributing to a fourfold app-partner revenue increase and lower CPI.

Alongside my roles, I founded and scaled a digital brand to 50K+ followers across Instagram, TikTok, YouTube, and Pinterest, with 9.5% average engagement. I’ve secured 50+ global brand partnerships and use audience data to create high-performing content, including a post that reached 8.2M views.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Creator

Current

Freelance

Jan 2020 - Present (6 years 8 months)

Founded and scaled a digital brand to 50K+ followers across social media platforms, driving 9.5% average engagement. Secured 50+ partnerships with global brands, with top content reaching 8.2M views.

Social Media Strategy Content Creation Instagram TikTok YouTube Pinterest Audience Analytics Brand Partnerships

Product Marketing Manager

Powell Software

Sep 2024 - Sep 2026 (2 years)

Collaborated with product teams to translate complex features into high-impact content for executives and stakeholders. Hosted quarterly webinars with 130+ attendees, contributing to a +81% lift in branded search and securing 24.5% share of voice in EU/US markets.

Content Strategy Webinars SEO Product Marketing B2B SaaS Sales Enablement Market Analysis

Marketing Strategist

Troovoo

Sep 2023 - Aug 2024 (11 months)

Led end-to-end marketing strategy, building targeted messaging frameworks that elevated brand identity and unified all marketing channels. Aligned positioning, messaging, and campaigns with growth objectives.

Marketing Strategy Positioning Messaging Frameworks Campaign Management Brand Identity B2B Marketing

Content Manager

Kovalee

Mar 2023 - Sep 2023 (6 months)

Directed the entire social strategy, aligning cross-channel content with core growth goals. Pioneered an internal influencer program that grew to 1000+ creators within two months, leading to a 4x revenue increase and a CPI decrease from $5 to $3.

Social Media Strategy Influencer Marketing performance reporting Data Analysis B2B2C Marketing