Malik Mansouri
@malikmansouri
I build high-volume creator campaigns and platform-native social strategies for consumer brands.
What I'm looking for
I've built and led creator campaigns for L'Oréal, Spotify, Saint Laurent, Audible and other consumer brands, managing 75–100 creators per month across Instagram, TikTok and YouTube. At Utopia, I led the influence department from sourcing and briefs through content validation, usage rights, brand safety and delivery.
As a Social Media & Influence Consultant at HI-VE Agency, I develop 360° social and creator strategies, editorial calendars, short-form concepts and performance-led creative direction for French audiences. I combine trend research, community understanding, GA4 and Looker Studio insights to improve formats, hooks and campaign outcomes.
Experience
Work history, roles, and key accomplishments
Consultant, Social Media & Influence
HI-VE Agency
Oct 2024 - Present (1 year 11 months)
Builds 360° social media and creator strategies across Instagram, TikTok and Meta, from editorial direction and content calendars to campaign execution and performance analysis. Leads trend research, creator sourcing/casting, short-form concepts, briefs and content development.
Education
Degrees, certifications, and relevant coursework
EFAP
Master of Business Administration, Digital Marketing & E-Business
MBA in Digital Marketing & E-Business from EFAP, completed in 2018.
KEDGE Business School
Master of Science, Innovation Management, Entrepreneurship & Digital Marketing
MSc in Innovation Management, Entrepreneurship & Digital Marketing from KEDGE Business School, completed in 2017.
Zhejiang Gongshang University
Bachelor, International Business
Bachelor in International Business from Zhejiang Gongshang University, Hangzhou, completed in 2016.
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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