At Placenet, I conducted market research and competitive analysis to shape a B2B market entry strategy for a SaaS company.
I interviewed prospective clients and turned their needs into input for project development. I also developed marketing communications strategies and produced a market entry manual and outreach materials.
At DataNorth, I executed a link-building strategy using SE Ranking and designed SEO-focused landing pages in WordPress and Automatic CSS to grow organic traffic.
I also created LinkedIn posts, blog articles, and customer use cases, and led a conversion rate optimisation project combining content improvements and A/B testing that lifted conversion rates by 15%.
