Open to opportunities

Toheeb Kolade

@toheebkolade

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Email marketing and SEO strategist growing e-commerce revenue with conversion-focused retention copy.

Nigeria

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What I'm looking for

I’m looking for a collaborative remote team where I can drive e-commerce revenue with email flows, retention-focused copy, and SEO—using data and AI to scale campaigns, improve KPIs, and deliver fast, reliable results.

I’m a conversion and retention-focused Email Marketer and Copywriter with over 4 years of experience driving revenue for e-commerce businesses through email flows, campaigns, and SEO-focused content.

I’ve generated up to 30% of total brand revenue from email alone, built engaged subscriber lists from zero to 2,000 in 3 months, and crafted high-converting copy across channels.

On the SEO side, I’ve improved rankings from position #9 to #5 in 3 months, increased organic traffic 200%+ through SEO content strategy, and grew Google visibility 300%+ for Cryptdd.com—backed by hands-on keyword research and analytics.

I’m very proficient with AI tools like ChatGPT, Claude, and Jasper as workflow accelerators, and I’ve led multi-brand content pipelines and team collaboration as an Editorial Lead and Project Manager—built for fast, remote, data-driven work.

Experience

Work history, roles, and key accomplishments

Current

Project Manager & Email Copywriter

Current

PEA

Led end-to-end delivery and operations for multiple e-commerce and Shopify projects, coordinating technical and business goals. Built email flows (welcome, abandoned cart, post-purchase, winback) that drove 25% of client revenue and delivered conversion-focused copy using AI for A/B testing variations.

Email Marketing Shopify KPI Tracking Project Roadmapping Stakeholder Management SOP Development A B Testing Performance Analytics

Current

Email Marketing & SEO Specialist

Current

Petrite

Built and scaled Petrite’s email marketing program from 0 to 2,000 subscribers in 3 months, writing product-focused copy for pet owners. Generated 30% of total brand revenue via email and improved Google rankings from #9 to #5 in 3 months.

Email Marketing Klaviyo Lifecycle Marketing Segmentation A B Testing On Page SEO Google Analytics Google Search Console Google my business AI Assisted Writing

Current

Social Media Manager & Copywriter

Current

Ayo Adewunmi Art

Managed all social media channels for the art brand, creating platform-native captions and campaign copy. Grew brand reach through consistent, audience-targeted content strategy aligned to the artist’s visual style.

Social Media Management Social Media Copywriting Content Strategy Brand voice adaptation Audience Targeting Captions

Blockchain Reporter & SEO Analyst

The Ecoinimist

Jan 2025 - Dec 2025 (11 months)

Implemented SEO strategy that increased organic traffic by 200%+ in under 12 months. Wrote and edited breaking crypto and stock market news optimized for search intent and CTR.

SEO Content Strategy CTR Optimization Keyword Research Content Editing SEO Analytics

Editorial Lead & SEO Strategist

Cryptdd.com

Jan 2024 - Jul 2025 (1 year 6 months)

Led editorial and SEO strategy for a team of Web3 writers, delivering 300%+ growth in Google visibility. Resolved keyword cannibalization issues and improved topical authority across the site.

Editorial Leadership SEO Strategy Keyword Research Topical Authority Content Planning Team Management Content Optimization

Technical Content Manager

CryptoNewsFlash

May 2024 - May 2025 (1 year)

Managed content pipelines in Asana, Jira, and WordPress while meeting strict editorial deadlines. Optimized guides, tutorials, and FAQs for SEO accuracy and user intent.

Asana Jira WordPress Tutorials FAQ Writing User Intent

News Reporter & Technical Writer

ETHNews

May 2024 - May 2025 (1 year)

Published 300+ SEO-optimized articles on digital assets, applying on-page best practices throughout. Produced searchable technical reporting to support consistent organic discovery.

seo writing On Page SEO Content Editing Tech Reporting