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Tiến Trần Vũ Minh

@tintrnvminh

Business and strategy lead at Fanscom - YouNet Group, leading Aptamil social strategy and delivering 50% of new-sales KPI across 33 pitches.

Vietnam

Message

At Fanscom - YouNet Group, I lead Aptamil Social Outreach strategy and a social listening and social data analytics vertical. In August 2026, the brand achieved approximately 23% non-TikTok share of voice and No. 1 TikTok share of voice; I also delivered 50% of the new-sales KPI across 33 pitches.

At Cheil Vietnam, I owned business-unit P&L and led integrated delivery across brands including LOF Malto and Woori Bank. The LOF Malto relaunch gained market share, while Woori Bank campaigns grew user acquisition and app downloads and reduced churn. Earlier, I worked across accounts at Leo Burnett Vietnam, Wunderman Thompson, Publicis Groupe, J. Walter Thompson, and Hoang Phuc International.

Experience

Work history, roles, and key accomplishments

Current

Head of Business & Strategy

Current

Fanscom - YouNet Group

Mar 2026 - Present (7 months)

Lead strategic development of Aptamil Social Outreach annual strategies and social listening vertical, translating consumer insights into growth recommendations. Delivered 50% of new-sales KPI within six months across 33 pitches and secured key retainers and wins.

Social Listening Social Analytics Consumer Insights Go To Market Strategy Business Development KPI Management

Head of Business Unit

Cheil Vietnam

Jan 2023 - Mar 2026 (3 years 2 months)

Owned business-unit P&L and led integrated delivery for multiple clients. Directed the LOF Malto relaunch, achieving market share gains, and scaled the team from 2 to 6 while establishing a dedicated Social function.

P&L management Integrated Marketing Consumer Research Positioning Team Leadership Social Media Strategy

Senior Account Manager

Leo Burnett Vietnam

Jan 2021 - May 2022 (1 year 4 months)

Managed 21 concurrent Techcombank projects, aligning stakeholders and agency specialists. Used social-listening insights to inform campaigns, increasing top-of-mind awareness and improving social sentiment.

Account Management Social Listening Brand Strategy Stakeholder Management Campaign Management

Social Account Lead

Wunderman Thompson

Jun 2019 - Dec 2020 (1 year 6 months)

Led always-on content, community management, and paid-social accounts for multiple brands, coordinating client and agency teams across the portfolio.

Social Media Management Content Strategy Community Management Paid Social Client Coordination

Senior Account Executive

Publicis Groupe

Sep 2017 - Apr 2019 (1 year 7 months)

Managed Mead Johnson and P&G brands, contributing to the Pampers Positive campaign, a WARC Bronze winner for Effective Social Strategy.

Account Management Campaign Delivery Social Strategy Client Relations

Account Executive

J. Walter Thompson

Jan 2016 - Aug 2017 (1 year 7 months)

Supported account management and campaign delivery for Abbott, HSBC, and Ford Vietnam & Thailand, building experience across FMCG, automotive, and financial services.

Account Management Campaign Delivery client support