Tia Hines
@tiahines
Results-driven SEO and Content Manager with 9+ years of experience.
United StatesWhat I'm looking for
As an SEO Manager with over nine years of experience, I specialize in driving organic growth and revenue through data-driven content strategies. My journey has been marked by a proven ability to optimize high-impact content, enhance topical authority, and deliver measurable results across competitive niches. At Forbes Advisor, I lead content strategy and quarterly planning for financial services, focusing on high-traffic opportunities that drive revenue growth.
My previous role as an SEO Content Manager at The Motley Fool allowed me to present actionable insights to stakeholders and refine SEO approaches based on data analysis. I developed a YouTube SEO strategy that increased organic traffic by 22% quarter over quarter, showcasing my ability to adapt and innovate in a fast-paced environment. I am passionate about mentoring and guiding teams in data analysis and content optimization techniques to maintain and improve rankings.
Experience
Work history, roles, and key accomplishments
SEO Manager, Financial Services
Forbes Advisor
May 2023 - Mar 2025 (1 year 10 months)
Led content strategy, quarterly planning, and roadmapping for financial services verticals, prioritizing high traffic and revenue-generating opportunities to improve topical authority and drive revenue growth. Conducted CRO tests to optimize revenue opportunities and improve conversion rates for organic content.
SEO Content Manager
The Motley Fool
Sep 2019 - Apr 2023 (3 years 7 months)
Presented quarterly reports and actionable insights to stakeholders, ensuring alignment with business objectives and continuously refining SEO approaches based on data-driven analysis. Developed and implemented a YouTube SEO strategy to complement editorial content, increasing organic traffic by 22% quarter over quarter.
Senior Online Media Platform Coordinator
TN Marketing
Sep 2014 - Aug 2019 (4 years 11 months)
Conducted SEO and content audits of client websites, analyzing technical aspects, on-page components, and backlink profiles. Assisted in the creation and execution of short and long-term SEO roadmap initiatives.
Education
Degrees, certifications, and relevant coursework
UHUniversity of Southern New Hampshire
Master of Arts, New Media & Marketing
Completed a Master of Arts degree focusing on New Media & Marketing. Gained expertise in digital marketing strategies and new media platforms.
UMUniversity of Minnesota
Bachelor of Arts, Communication & Journalism
Obtained a Bachelor of Arts degree with a focus on Communication & Journalism. Developed strong communication skills and journalistic principles.
Availability
Location
United StatesAuthorized to work in
Job categories
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