Thomas Nascimento User

Lead creative operations across Coca-Cola, Fanta, Sprite, Schweppes, Powerade, Ades & Topo Chico in LATAM.
Bridge global strategy with local culture, delivering impactful campaigns that drive brand growth and creative excellence.
Recognized for creative leadership, cultural insight, and executional precision.
Skilled in AI workflows, agile processes, and storytelling at scale.

Embedded creative project manager within WPP's OpenX structure for The Coca-Cola Company, supporting integrated campaign operations across Latin America. Coordinated cross-agency workflows, production timelines, and creative delivery across multiple markets and brand teams.

Managed creative production for HBO Max and Warner Bros. brands across Latin America.
Led cross-market campaigns for TV, social, and digital platforms.
Partnered with global creative, media, and production teams to ensure brand consistency and innovation.
Focused on integrated storytelling, cultural adaptation, and operational excellence.

Directed creative and production teams to develop premium educational video content.
Turned complex ideas into accessible narratives and visual storytelling.
Managed timelines, budgets, and creative direction to ensure quality and impact.
Strengthened team collaboration and process efficiency.

Founded and led a creative studio producing branded content, campaigns, and storytelling for diverse clients.
Oversaw every stage — from concept to delivery — balancing creativity and strategy.
Built partnerships and directed multi-format productions with high visual and cultural value.

Produced and managed creative campaigns for Red Bull LATAM, driving engagement across digital and social platforms.
Collaborated with international teams to ensure creative alignment and cultural relevance.
Delivered high-performance, insight-driven content that amplified brand voice.
Known for agility, precision, and brand storytelling excellence.

Managed marketing and creative strategy for Argentina’s first low-cost airline.
Developed multi-channel campaigns and led creative execution from concept to rollout.
Built the airline’s brand storytelling and visual identity.
Focused on growth, innovation, and creative positioning in a competitive market.

Led production and creative coordination for prime-time TV drama Sangue Bom.
Managed daily set operations, creative alignment, and storytelling continuity.
Worked directly with directors and producers to ensure narrative quality and visual impact.
Refined the balance between creativity, structure, and delivery under pressure.

Founded and operated a boutique coffee brand focused on customer experience and creative branding.
Oversaw daily operations, marketing, and business strategy.
Developed a strong sense of brand building, communication, and leadership.

Produced and adapted the global reality format The Apprentice for the Brazilian market.
Led creative production, narrative flow, and cross-team coordination.
Ensured alignment with the franchise’s international creative standards.
Strengthened expertise in global-to-local storytelling and production leadership.

Led production and creative coordination for prime-time TV drama Sangue Bom.
Managed daily set operations, creative alignment, and storytelling continuity.
Worked directly with directors and producers to ensure narrative quality and visual impact.
Refined the balance between creativity, structure, and delivery under pressure.

Managed client accounts and creative projects across multiple campaigns.
Coordinated timelines, budgets, and production workflows with creative and strategy teams.
Acted as a bridge between business goals and creative execution.
Built the foundation for strategic project management and client partnership.

Worked on the international franchise The Amazing Race, coordinating creative and field production.
Handled storytelling, on-location logistics, and cross-functional teamwork.
Delivered episodes with authenticity, visual quality, and creative energy.
Developed strong operational and narrative management skills.

Supervised creative production and delivery for branded and entertainment projects.
Managed teams, budgets, and client relationships to ensure on-time, high-quality output.
Acted as the link between creative vision and production performance.
Set the foundation for future leadership in global creative operations.

Assisted creative and production teams in fashion and retail advertising campaigns.
Supported photo shoots, sets, and logistics between stylists, photographers, and producers.
Developed early skills in visual storytelling, brand communication, and collaboration.

Supported event production, audiovisual content, and live activations for São Paulo’s iconic nightlife project.
Assisted with logistics, creative setup, and on-site execution.
Learned the value of teamwork, agility, and creative atmosphere in fast-paced environments.

Supported creative and production teams on advertising and branded content shoots.
Assisted with research, budgeting, and set coordination for large-scale commercial projects.
Gained firsthand experience in creative operations and production management.

Pursued an MBA in Strategic Process Management, focusing on advanced management strategies and process optimization.