
Thomas Dyer
@thomasdyer
I lead agency growth, acquisitions, and high-value education marketing contracts.
What I'm looking for
I lead Cognition Agency’s P&L, strategy, bids, client acquisition, and operational performance, building a stronger commercial focus through revised service pillars, rate cards, and delivery processes.
Previously, as Managing Director at Adgen, I prepared and integrated the business through acquisition, delivered £400K net profit after restructuring, and secured major media contracts with Birmingham City University (£6M) and Cardiff Metropolitan University (£3M). I’ve also led successful tender strategies, including a £5.5M four-year Birmingham City University contract and top-ranking placement on the NERARS framework.
Across education, publishing, and advertising, I’ve grown businesses, developed senior client relationships, launched new revenue streams, and led teams through change. I’m motivated by insight-led growth, commercially meaningful transformation, and solving complex business challenges with clients and colleagues.
Experience
Work history, roles, and key accomplishments
Managing Director
Cognition Agency
Oct 2025 - Present (11 months)
Full P&L ownership and board-level responsibility for business performance, strategy, and growth. Defined service pillars, led bid strategy, and introduced new rate card structures to improve profitability.
Education
Degrees, certifications, and relevant coursework
University of Liverpool
Bachelor of Arts, Architecture
Completed two years of a Bachelor of Arts in Architecture.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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