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Thomas DyerTD
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Thomas Dyer

@thomasdyer

I lead agency growth, acquisitions, and high-value education marketing contracts.

United Kingdom
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What I'm looking for

I’m seeking a fresh leadership or senior business development challenge where I can apply my entrepreneurial mindset, commercial drive, and experience in growth, transformation, and client strategy to make a meaningful impact on organisational success.

I lead Cognition Agency’s P&L, strategy, bids, client acquisition, and operational performance, building a stronger commercial focus through revised service pillars, rate cards, and delivery processes.

Previously, as Managing Director at Adgen, I prepared and integrated the business through acquisition, delivered £400K net profit after restructuring, and secured major media contracts with Birmingham City University (£6M) and Cardiff Metropolitan University (£3M). I’ve also led successful tender strategies, including a £5.5M four-year Birmingham City University contract and top-ranking placement on the NERARS framework.

Across education, publishing, and advertising, I’ve grown businesses, developed senior client relationships, launched new revenue streams, and led teams through change. I’m motivated by insight-led growth, commercially meaningful transformation, and solving complex business challenges with clients and colleagues.

Experience

Work history, roles, and key accomplishments

CA
Current

Managing Director

Cognition Agency

Oct 2025 - Present (11 months)

Full P&L ownership and board-level responsibility for business performance, strategy, and growth. Defined service pillars, led bid strategy, and introduced new rate card structures to improve profitability.

Education

Degrees, certifications, and relevant coursework

University of Liverpool logoUL

University of Liverpool

Bachelor of Arts, Architecture

Completed two years of a Bachelor of Arts in Architecture.

Tech stack

Software and tools used professionally

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