For Caskata, I tested email subject lines and ad copy, increasing open rates from 12.7% to 35.6% and click-through rates from 9.9% to 25.1%. Promotional and nurture sequences contributed directly to 15% of overall brand revenue.
For Cosun, I developed TikTok and Facebook video content that translated psychological theories into relatable social posts. I also updated UI/UX microcopy and visual direction, and implemented AI-assisted social listening that reduced content iteration cycles by 50%.
At Blossend, I wrote technical B2B outreach sequences and landing page copy for healthcare SaaS, helping clarify complex solutions and improve lead qualification efficiency. I use generative AI and automation for research and campaign ideation, and create short-form video scripts and lifecycle email content.
