Open to opportunities

Thenuja Marasinghe

@thenujamarasinghe

Digital marketing professional at Softlogic Restaurants managing Meta campaigns and influencer work for Burger King and other brands.

Sri Lanka

Message

At Softlogic Restaurants (PVT) LTD, I manage Meta campaigns for brands including Burger King, Popeyes, Baskin Robbins, Delifrance, Crystal Jade, Subway, and Softlogic Max. I oversee campaigns across awareness, engagement, traffic, and retargeting, and handle full-cycle influencer campaigns for 60+ creators.

At Diesel & Motor Engineering PLC, I oversaw 90+ digital assets and built four monthly Looker Studio reports from scratch. I also managed the corporate website and microsites, supported SEO and KPI reporting, and coordinated website inquiries and campaign communications.

At Samsung India (Pvt) Ltd, I led Samsung Members community events and managed member selection and engagement. I hold a B.B.Mgt (Hons) in Marketing Management from the University of Kelaniya, where I graduated as batch top with a 3.91 cumulative GPA.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Media Executive

Current

Softlogic Restaurants (PVT) LTD

Jun 2026 - Present (4 months)

Managed 3500USD+/mo campaigns across 5 brands on Meta ad campaigns for brand promotions, ensuring budgeted spend was effectively utilized across awareness, engagement, traffic and retargeting campaigns while monitoring key performance metrics. Handled full-cycle influencer marketing campaigns for 60+ creators, with a total budget of 2.2Mn LKR and over 1Mn organic views.

Meta Ads Influencer Marketing Hootsuite performance reporting Creative (Content)Brand Communications

Executive - Digital Engagement

Diesel & Motor Engineering PLC

Jun 2025 - Jun 2026 (1 year)

Oversaw 90+ digital assets across web, social media, and corporate microsites, leading digital communications across Facebook, Instagram, LinkedIn, YouTube, TikTok, and web. Led SEO, GA4, UTM tracking, KPI reporting, and dashboard development, including building 4 monthly Looker Studio reports from scratch for 90+ digital assets.

SEO GA4 UTM tracking Looker KPI Reporting Mailchimp YouTube Ads Content Management

Officer - Creative Marketing

Samsung India (Pvt) Ltd

Sep 2024 - Jun 2025 (9 months)

Led Samsung Members community events, (Samsung STAR) fan selection, and member management to strengthen brand loyalty. Administered backend operations on the Samsung Members platform and delivered targeted notifications to drive engagement and sales.

Community Management Samsung Members Platform Event Management Brand Loyalty

Marketing Intern

Samsung India (Pvt) Ltd

Mar 2024 - Sep 2024 (6 months)

Coordinated vendor registration activities by preparing documentation and supporting partner onboarding processes. Monitored competitor social media activity to track trends, benchmark performance, and identify engagement opportunities.

Vendor Management Competitive Analysis Social Media Monitoring Community Engagement

International Relations Member

AIESEC in Colombo North

Jan 2022 - Dec 2023 (1 year 11 months)

As a member of the international relations team, I coordinated and attended meetings with foreign AIESEC entities like UNMC – Malaysia, AINSHAMS – Egypt, SEMARANG - Indonesia and UNS – Indonesia.

International Relations Coordination Meeting Management

Expansion Manager

AIESEC in Colombo North

Jan 2021 - Dec 2022 (1 year 11 months)

Co-ordinated and moderated meetings with local AIESEC entities of AIESEC in UWU and AIESEC in IIT. Expanded AIESEC into two schools by signing MOUs and overlooking them within the term.

Coordination Meeting facilitation Expansions MOU Signing