Open to opportunities

Thejaswini MA

@thejaswinima

Message

I build high-signal crypto newsletters and founder-led social content for retail and institutional audiences.

India

Message

What I'm looking for

I'm looking to shape high-signal crypto and fintech narratives through newsletters, founder ghostwriting, social content, and editorial strategy for fast-moving retail and institutional audiences.

At Token Dispatch (Asset.Money), I grew and ran content strategy for a flagship crypto newsletter reaching 190K+ subscribers, covering stablecoins, DeFi, L1/L2 ecosystems, prediction markets, RWAs, and neobanks. I translate live market developments and industry debates into timely analysis for retail and institutional crypto audiences.

I also ghostwrite articles, newsletters, and social content for crypto and finance founders and executives, including clients at Line Financial, Cryptotale, and CoinEdition. I enjoy adapting to distinct voices, shaping editorial positioning, and turning complex market views into clear, high-signal stories.

Experience

Work history, roles, and key accomplishments

Current

Head of Content

Current

Token Dispatch (Asset.Money)

Oct 2021 - Present (4 years 10 months)

Grew and ran content strategy for a flagship crypto newsletter reaching 190K+ subscribers, covering stablecoins, DeFi, L1/L2 ecosystems, prediction markets, RWAs, and neobanks. Ghostwrote and shaped editorial voice for founders and senior stakeholders, translating live market developments into timely, high-signal content.

Content Strategy ghostwriting Newsletters Stablecoins DeFi L2 Prediction Markets Neobanks Social Media LinkedIn Editorial Team Leadership

Current

Freelance Content Writer

Current

Finance and Crypto Platforms

Oct 2020 - Present (5 years 10 months)

Ghostwrote articles, newsletters, and social media content for founders and executives at finance and crypto companies including Line Financial, Cryptotale, and CoinEdition. Consulted with Numerix Consulting on crypto and finance content strategy, adapting tone and voice across multiple client contexts.

ghostwriting Content Writing Finance Social Media Newsletters B2B B2C

Content Writer

Estudo Learning App

Mar 2020 - Oct 2020 (7 months)

Produced social media and website content for brand building and audience growth. Edited and proofread educational resources for a vocational learning platform.

Content Writing Social Media Editing Proofreading Educational Content