Rohan Vishwakarma
@rohanvishwakarma
I build high-signal content strategies for Web3, AI, and fintech growth.
What I'm looking for
I’m a Content & Growth Strategist with 2+ years of hands-on experience building and executing content strategies for Web3 protocols, AI startups, DeFi platforms, and fintech companies.
I’ve delivered measurable growth—growing newsletter audiences past 2,500+ subscribers, doubling client engagement, and producing high-signal content across LinkedIn, X (Twitter), and long-form channels. I’m comfortable operating at the intersection of strategy, writing, and distribution—and building from zero.
My domain fluency is deep across Bitcoin and DeFi, AI agents, and crypto regulatory narratives like MiCA and AML, plus crypto market infrastructure. In roles spanning Kaupr, Devdock AI, HeyElsa AI, and PixelPai, I developed editorial systems from scratch, created topic pillars and editorial calendars, and translated complex concepts into audience-ready stories.
Across Social Media and Ghostwriting work, I’ve supported founder-led thought leadership, maintained consistent brand voice during rapid scaling, and built community trust through education-first, story-driven content. I also craft culturally resonant meme and community content for Crypto Twitter—turning technical ideas into shareable formats.
Experience
Work history, roles, and key accomplishments
Content Strategist
Devdock AI
Nov 2025 - Apr 2026 (5 months)
Produced founder-led thought leadership and product marketing content for an AI/Web3 startup. Published 20+ founder-led posts and multiple long-form strategic articles monthly, ghostwrote positioning on LinkedIn/X, and built content architecture from scratch (pillars, tone, editorial calendar).
Content Strategist
Kaupr
Sep 2025 - Mar 2026 (6 months)
Developed high-signal content strategy for digital finance, crypto, payments, and regulation with a Nordic & European focus. Grew the Future of Finance Digest past 1,000 LinkedIn subscribers and helped scale Kaupr’s combined newsletter ecosystem to 2,500+ total subscribers.
X Ghostwriter
HeyElsa AI
Aug 2025 - Jan 2026 (5 months)
Built personal brand strategy and executed content for the founder in the AI × DeFi space. Supported rapid scaling and developed content pillars around AI agents and DeFi usability/security, helping align messaging as the platform reached 945K+ wallets and $503M+ transaction volume.
Content Strategist
PixelPai
Aug 2025 - Oct 2025 (2 months)
Owned LinkedIn content strategy for a predictive compliance infrastructure company in the onchain economy. Turned complex regulatory/technical concepts (MiCA, AML, sanctions, fraud prevention) into investor-grade posts and defined the company’s editorial voice from the ground up.
Meme Creator / Community Content
Core DAO
Aug 2024 - Jul 2025 (11 months)
Created meme content to support Bitcoin staking and Bitcoin DeFi ecosystem growth on Crypto Twitter. Helped drive community engagement by translating complex technical concepts into culturally resonant, shareable formats aligned with Core Ignition and Bitcoin DeFi narratives.
Social Media Manager
BDN Content
Oct 2024 - Jun 2025 (8 months)
Led end-to-end content strategy for a personal brand covering Bitcoin, crypto markets, fintech, and macro narratives. Achieved a 100% increase in engagement and a 600% increase in impressions within weeks, managing cadence and brand voice across LinkedIn, X, and Instagram.
Content Writer
Swipelabs
Sep 2024 - Apr 2025 (7 months)
Ghostwrote X/Twitter threads for Web3 and crypto brands across DeFi, NFTs, wallets, gaming, and infrastructure. Wrote 50+ threads across 5+ client brands, delivering 3+ threads weekly with education-first, story-driven content and end-to-end research, scripting, and production.
Education
Degrees, certifications, and relevant coursework
Vanderbilt University (Coursera)
Prompt Engineering (Online Course), Prompt Engineering
2024 -
Completed a prompt engineering for ChatGPT course with Vanderbilt University via Coursera in 2024.
Birla College, University of Mumbai
Bachelor of Management Studies, Finance
2017 - 2020
Earned a Bachelor of Management Studies (Finance) from Birla College, University of Mumbai from 2017 to 2020.
Availability
Location
Authorized to work in
Job categories
Skills
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