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@thebrandhutt
Senior Product Design Leader with expertise in scaling digital products.
I am a Product Design Leader with over 10 years of experience in scaling digital products from inception to global reach, impacting over 15 million users and contributing to more than $100 million in annual recurring revenue. My expertise lies in building high-performing design teams, establishing enterprise-grade design systems, and leveraging data-driven methodologies to enhance user experiences.
Throughout my career, I have successfully led design strategies across various sectors, including fintech and e-commerce. At HydrogenPay, I scaled the design organization from 8 to over 26 members while achieving a remarkable 9.3x improvement in critical user task completion. My role as Chief Design Officer at Credo allowed me to build a design function from the ground up, leading to significant user onboarding improvements and industry recognition.
As a founder and CEO of Theyutes.com, I created a marketplace that connects merchants with influencers, achieving over 10,000 successful deliveries. My passion for design and technology drives me to continuously seek innovative solutions that enhance user engagement and satisfaction.
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Work history, roles, and key accomplishments
HydrogenPay
Jan 2023 - Present (2 years 10 months)
Led product design strategy across a multi-product fintech ecosystem, contributing to over $100M ARR growth. Scaled the design organization from 8 to 26+ members, achieving 95% retention and architecting an enterprise-grade design system.
ADPListPlatform
Jan 2020 - Present (5 years 10 months)
Mentored over 50 emerging designers on portfolio development and career strategy. Developed a structured mentorship curriculum that was adopted by other senior practitioners.
Credo
Jan 2019 - Present (6 years 10 months)
Built the entire design function from the ground up, establishing design culture and processes for a fast-scaling startup. Contributed to platform scaling from launch to 100,000+ monthly transactions and led user onboarding redesign, reducing time-to-value.
Etranzact
Jan 2018 - Present (7 years 10 months)
Led concept-to-launch execution of a comprehensive digital banking experience platform. Designed enterprise solutions for government clients, including the Federal Inland Revenue Service (FIRS).
Jumia
Jan 2016 - Present (9 years 10 months)
Led UX/UI design initiatives for Africa's largest e-commerce platform, serving over 15M monthly users. Launched the 'Jumia's Choice' feature, which resulted in a 52% improvement in fashion category conversion rates.
Degrees, certifications, and relevant coursework
Bachelor of Science, Physics and Solar Energy
Studied Physics and Solar Energy, focusing on mathematical modeling, statistical analysis, and systems thinking. Gained a comprehensive understanding of scientific principles and their application.
Software and tools used professionally
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