Open to opportunities

Joseph Burutu

@josephburutu

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Multidisciplinary product designer with 6+ years of experience.

Nigeria

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to impactful design projects and continue to grow professionally.

I am a multidisciplinary Product Designer with over 6 years of experience transforming complex business goals into intuitive products across various domains including fintech, retail, SaaS, and social impact. At Smile.io, I lead the end-to-end design of loyalty features utilized by more than 100,000 Shopify merchants, significantly reducing support tickets by 25% and driving 40% of all reward redemptions through an embedded checkout experience.

My approach combines rigorous user research with commercial insight, allowing me to craft scalable systems that not only delight customers but also accelerate growth. I firmly believe that thoughtful design can enhance everyday life for people everywhere. My experience includes re-imagining the POS Extension for in-store merchants, designing mobile applications, and creating comprehensive style guides that ensure visual consistency across platforms.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Smile.io

Nov 2021 - Present (3 years 7 months)

Re-imagined the POS Extension for in-store merchants, cutting support tickets by 25% and improving efficiency for 15,000+ outlets. Co-designed Embedded Loyalty Blocks adopted by over half of eligible merchants; blocks now account for 40% of all reward redemptions at checkout.

Figma FigJam Storybook Miro Principle Maze Lyssna Useberry Hotjar

Senior Product Designer

Parkway NG

Nov 2019 - Nov 2021 (2 years)

Led design of Bank3D Mobile App, a secure virtual-account tool giving merchants real-time control of payment collection processes. Redesigned ReadyCash Agent App, used by 10,000+ agents handling 30,000+ weekly transactions; improved task-success rates and powered nationwide financial inclusion.

Figma User Research Mobile App Design Payment Systems Financial Inclusion UX UI Design Prototyping

Senior Product Designer

Propelland

Jun 2021 - Nov 2021 (5 months)

Designed the mobile companion app for the Coca-Cola Freestyle compact dispenser, enabling custom drink creation. Delivered a cross-platform style guide with reusable components, ensuring consistent visuals across mobile and embedded touchscreens.

Figma Principle Miro User Research Prototyping Mobile App Design Style Guide Component Libraries

Lead Product Designer

Reshuffle.gg

Jun 2020 - May 2021 (11 months)

Developed brand style guide, marketing landing page and MVP designs for the esports talent-match platform.

Style Guide Landing Page Design UX UI Design Figma Prototyping

Freelance & Earlier Roles

Rising Tide Africa

Jan 2018 - Dec 2020 (2 years 11 months)

Designed WordPress sites for Rising Tide Africa and Servicorp. Conducted UX design for social commerce startup called Shoply.

WordPress UX Design Web Design UI Design Wireframing

Education

Degrees, certifications, and relevant coursework

Growth.design

Masterclass, Product Psychology

Currently enrolled in the Product Psychology Masterclass at Growth.design, focusing on advanced principles of product psychology. This program enhances understanding of user behavior and design strategies.

Interaction Design Foundation (IDF)

Member, Interaction Design

Member of the Interaction Design Foundation (IDF) from December 2019 to 2022. Engaged in various courses and resources to deepen knowledge in interaction design principles and practices.

Hotels.ng

UI Design Track, UI Design

Completed the UI Design Track at HNG Internship from September 2019 to November 2019. Gained practical experience and skills in user interface design.

Open Classrooms | Facebook | Andela

Certificate, Web Development

Completed Core Web Development training in 2019 through a collaborative program by Open Classrooms, Facebook, and Andela. Acquired foundational skills in web development.

University of Benin

Bachelor of Science, Biochemistry

Obtained a Bachelor of Science degree in Biochemistry from the University of Benin, Nigeria in 2017. This academic background provides a strong foundation in scientific research and analytical thinking.