Karen Cummings

As Kuda rapidly expands globally, I lead design initiatives to optimize the Global App, enhance technical scalability, and deliver a seamless, versatile user experience.
Key Achievements:
Spearheaded the design of innovative features for Kuda Rewards, resulting in a surge of 17,000 premium users, with 6,000 personalizing their app experience and 8,000 actively utilizing all available functionaliti

Revamped mobile dashboard UX and landing pages, increasing CTR by 15%, reducing bounce by 20%, and improving session duration by 10%; redesigned 7+ landing pages yielding a 40% uplift in engagement and traffic.

Designed UK remittance and website features for Kuda's Retail team, improving card-block satisfaction by 8% and reducing transaction errors by 12% through research-driven UX changes.

Headed product design for an EdTech startup, leading website and product launches that increased market reach and student registrations by 40% and improved engagement and retention metrics.

Designed invoice and reminder features that increased engagement by 40% and reduced late payments by 30%; led business registration product launches resulting in a 50% spike in new sign-ups in the first month.

Designed a patient portal and dashboard improvements that increased user engagement by 30% and raised satisfaction by 20% through competitive audits and iterative usability testing.

Led product design for Turbocart mobile app and vendor portals, setting product goals, conducting user research, and overseeing usability testing for dispatcher and vendor applications.

Grade: 3.88/5.0 (Second Class Honours, Upper Division)

Completed a Bachelor of Science in Botany with Second Class Honours (Upper Division), focusing on core biological sciences and achieving a final grade of 3.88/5.0.