Open to opportunities

Thay Khoase

@thaykhoase

Message

I build high-performing Shopify storefronts that increase conversion and revenue.

South Africa

Message

What I'm looking for

I'm looking to lead scalable, high-performance Shopify and e-commerce work, combining Liquid architecture, conversion optimization, performance engineering, and technical delivery for ambitious global brands.

I'm the sole technical developer at 20Degrees, managing Liquid architecture, codebases, and site performance for global brands including Pink Lady Apples, Tenderstem, and Zespri.

At Vaan, I led WordPress and Shopify projects for Rhode Skin, HexClad, Primally Pure, Sans, Paw.com, and Cometeer. My conversion work for HexClad increased desktop conversions by up to 46.59% and mobile conversions by up to 38.23%, with projected monthly revenue growth of $1.98M on mobile and $1.11M on desktop.

I've also built custom WordPress themes, plugins, responsive interfaces, and SSO solutions for enterprise clients including Cars.co.za and Foschini, improving SEO rankings by 15%.

Across nearly eight years of remote and freelance work, I focus on scalable DTC storefronts, performance engineering, custom Liquid development, and practical delivery workflows.

Experience

Work history, roles, and key accomplishments

Current

Senior Operations & Website Manager

Current

20Degrees

Mar 2024 - Present (2 years 5 months)

Served as the Sole Technical Developer managing end-to-end codebase, Liquid architecture, and site performance for global brands including Pink Lady Apples, Tenderstem, and Zespri. Engineered custom features and re-engineered ticket management and sprint planning workflows.

Shopify Liquid Online Store 2.0 Theme Development Performance Optimization Project Management Jira

Current

Frontend Engineer

Current

Freelance

Feb 2018 - Present (8 years 6 months)

Delivered custom web development and responsive UI solutions as a contract engineer for agencies including Algofy, Metz Associates, and ThriveDX. Optimized client web application performance, reducing load times across primary landing pages.

JavaScript React Responsive Design Performance Optimization Web Development

Shopify & Systems Engineer

Vaan

Jan 2022 - Jan 2024 (2 years)

Led end-to-end WordPress and Shopify projects for prominent client brands including Rhode Skin, HexClad, and Primally Pure. Directed conversion rate optimization strategy for HexClad, implementing high-converting landing features that increased conversions by up to 46.59% on desktop and 38.23% on mobile.

Shopify WordPress Conversion Rate Optimization A B Testing Landing Page Design Analytics Project Management

Frontend Engineer

TouchFoundry

Mar 2022 - Oct 2022 (7 months)

Engineered custom WordPress themes and plugins across 6+ enterprise client projects, boosting SEO rankings by 15% and enhancing page performance. Integrated Single Sign-On (SSO) authentication solutions across multiple web applications.

WordPress PHP JavaScript SEO Performance Optimization REST APIs