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Thato Mokau

@thatomokau

Senior Account & Content Strategist at Flance Directive Creators, building AI content systems and go-to-market strategies for agency clients.

South Africa

Message

At Flance Directive Creators, I lead content and communication strategy for agency clients, including a South African professional business network. I’ve designed content and branding strategies for cohesive storytelling across platforms.

I create launch and go-to-market strategies for global companies, covering brand naming, messaging, customer acquisition tactics and competitive analysis. I also built the agency’s PR product and AI agents through Claude to function as junior writers.

Earlier, as a Senior Copywriter at Flance Directive Creator, I wrote technical documentation on subjects including SAP, healthcare and education, and led B2B email marketing campaigns. My work has also included LinkedIn thought leadership, UX wireframes and sitemaps, and SEO-friendly content.

Experience

Work history, roles, and key accomplishments

Current

Senior Account & Content Strategist

Current

Flance Directive Creators

Dec 2024 - Present (1 year 11 months)

Lead content and communication strategy for agency clients, including go-to-market, rebranding, and PR product development. Build AI workflows and autonomous content systems to improve efficiency.

Content Strategy Brand Strategy Go To Market Strategy AI Workflows Claude Competitive Analysis Thought Leadership Email Marketing PR Customer Relationship Management

Senior Copywriter

Flance Directive Creators

Apr 2022 - Nov 2024 (2 years 7 months)

Led content creation and strategy end-to-end, including B2B email campaigns and technical documentation. Wrote ad copy for lead-funnel campaigns and created wireframes and sitemaps.

Copywriting Content Strategy B2B Email Marketing Technical Writer Google Ads LinkedIn Ads Meta Ads Wireframing Sitemaps UX

Content Strategist

SingularityxStudio

Jan 2022 - Dec 2022 (11 months)

Built a content strategy informed by marketing trend analysis and ran a competitive analysis of the independent gaming sector. Created content across diverse channels.

Content Strategy Competitive Analysis Trend Analysis Content Creation

Community Manager

Teachable

Jul 2022 - Oct 2022 (3 months)

Developed community strategy and curated content on the Circle platform. Delivered content creation, moderation, and customer support, and supported onboarding process development.

Community Management Content Curation Moderation Customer Support Circle.So Onboarding

Copywriter/Ghostwriter

Flance Directive Creators

Oct 2021 - Mar 2022 (5 months)

Ghostwrote B2B and thought leadership content for LinkedIn in senior leaders' voices. Wrote technical content on complex topics and managed client relationships and project delivery.

ghostwriting Thought Leadership B2B Content Technical Writer Client Management Project Delivery

Team Lead & Editor

AmoMedia

Mar 2021 - Sep 2021 (6 months)

Led a subset of the content department, combining team leadership with hands-on writing and editing. Edited content to maintain quality and editorial standards.

Team Leadership Editing Editorial Standards Content Quality