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Pammi Featonby-Smith

@pammifeatonby-smith

AI Content & Digital Operations Specialist focused on content strategy, audience growth, brand positioning and smarter digital workflows.

Mauritius

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What I'm looking for

I’m looking for a role where I can lead AI-assisted content and digital operations—building repeatable workflow systems, improving scheduling and documentation, and driving audience growth with strong quality control and clear execution.

I’m an AI Content & Digital Operations Specialist who blends content strategy, administrative operations, and AI-powered workflows to improve productivity without sacrificing quality. I use ChatGPT and Claude daily to accelerate research, content planning, documentation, and execution—while applying human judgment to protect accuracy, brand voice, and strategic direction.

As self-employed, I help businesses simplify operations and build efficient digital workflows by combining AI with structured systems. I’ve built and managed content workflows supporting a combined audience of 8,000+ across TikTok, Instagram, and YouTube, with hands-on experience across publishing systems, audience engagement, and digital growth.

I enjoy building repeatable processes that reduce repetitive work and speed up delivery. I manage scheduling, workflow coordination, project tracking, and day-to-day operations for remote clients, using templates and AI-supported processes to improve turnaround time.

Previously, I worked as a Digital Marketing & Brand Consultant and as a Marketing Operations Coordinator, where I strengthened digital presence through content strategy, brand-aligned marketing assets, and organised administrative systems. I’m most effective where creativity meets operations—helping teams coordinate moving parts and get things done with clarity.

Experience

Work history, roles, and key accomplishments

Current

AI Content & Ops Specialist

Current

Self Employed

Jun 2023 - Present (3 years 1 month)

Help businesses simplify operations and improve content production by building efficient digital workflows using AI and structured systems. Built and managed content workflows for a combined 8,000+ audience across TikTok, Instagram, and YouTube while coordinating scheduling, project tracking, and day-to-day operations for remote clients.

AI ChatGpt Claude Social Media Marketing Workflow Management Content Scheduling Project Coordination Process Improvement

Current

AI Content & Digital Operations Specialist

Current

Self Employed

Jun 2023 - Present (3 years 1 month)

I help businesses simplify operations, improve content production, and build efficient digital workflows by combining AI with structured systems.

• Built and managed content workflows supporting a combined audience of 8,000+ across TikTok, Instagram, and YouTube.

• Used ChatGPT and Claude to accelerate research, documentation, content planning, and administrative tasks while maintaining quality

AI ChatGpt Social Media Marketing

Digital Marketing & Brand Consultant

BayBoyz Ltd

Apr 2023 - Jan 2026 (2 years 9 months)

Led the business’s digital presence by combining branding, content strategy, and operational support to strengthen online visibility.

• Designed brand identities, logos, and marketing assets across multiple business ventures.

• Built content strategies that aligned with commercial objectives and customer engagement.

• Managed website content, social platforms, and digital brand consistency.

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Content Management Social Media Management Stakeholder Management Brand Strategy Content Strategy Digital Marketing Brand Development

Marketing Operations Coordinator

GMD Plant Hire

Mar 2022 - Jul 2023 (1 year 4 months)

Supported business operations while improving digital visibility through marketing and organised administrative systems.

• Coordinated marketing activities, digital content, and administrative documentation.

• Produced marketing materials that strengthened the company’s professional image.

• Managed scheduling, documentation, and operational support across business activities.

• Improved commu

Process Improvement Marketing Materials Document Management Digital Operations Project Coordination Canva Administration

Education

Degrees, certifications, and relevant coursework

New York Film Academy

Diploma of Education, Acting

2018 - 2018

Completed an intensive Acting diploma at the New York Film Academy in South Beach, Miami, designed to build elite communication and performance skills. Trained in storytelling, improvisation, voice, movement, and on-camera presence, with a strong emphasis on confidence, collaboration, and delivering under pressure.