Thando Mtsweni
@thandomtsweni
I create research-driven content and strategy that makes complex business ideas clear.
South AfricaWhat I'm looking for
I've worked with Accenture and freelance clients to turn market research, customer insights and complex business information into clear strategic communications, reports and content.
As a freelance Content Strategist and Writer, I create blog posts, guides, comparison content, case studies, whitepapers, thought leadership, website copy, landing pages and social media content across business, technology, marketing and professional services. I apply SEO principles, search intent, keywords and credible-source research to produce accurate, accessible work.
At Accenture, I supported strategic consulting engagements through market, competitor and consumer research, executive presentations, business cases and go-to-market strategy. I also contributed to transformation initiatives across telecommunications, financial services and FMCG.
I'm comfortable working independently from detailed briefs, managing multiple deadlines and collaborating with clients, stakeholders, creative teams and UX teams from insight gathering through publication.
Experience
Work history, roles, and key accomplishments
Independent Strategy Consultant
Freelance
Feb 2020 - Present (6 years 6 months)
Conduct qualitative and quantitative research across markets, audiences, and competitors. Translate research into strategic reports, develop brand messaging and positioning, and facilitate stakeholder interviews and workshops.
Freelance Content Strategist & Writer
Freelancer
Feb 2020 - Present (6 years 6 months)
Create long- and short-form content across business, technology, marketing and professional services. Produce blog posts, guides, case studies, whitepapers, and thought leadership, applying SEO principles and managing multiple assignments independently.
Conducted market, competitor, and consumer research for strategic consulting engagements. Synthesized complex information into insights, produced executive presentations and business cases, and supported go-to-market strategy development.
Education
Degrees, certifications, and relevant coursework
IMM Graduate School
Post-Graduate Diploma, Marketing Management
2023 -
Pursuing a Post-Graduate Diploma in Marketing Management.
University of the Witwatersrand
Post-Graduate Diploma, Business Administration
2019 - 2019
Completed a Post-Graduate Diploma in Management (Business Administration) at Wits Business School.
University of Pretoria
Bachelor of Administration, International Relations
2016 - 2018
Earned a Bachelor of Administration with a focus on International Relations.
Availability
Location
South AfricaAuthorized to work in
Job categories
Skills
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