Liam Petersen

Builds custom AI marketing systems for DTC + CPG brands at $10M–$100M revenue. Shipped CopyAds (Meta Ads AIOS), Outreach Pack (cold-outreach generator), and full-stack automation tools including a Next.js + Supabase Mission Control ops dashboard and conversion-engineered Copyweb.io site built end-to-end in Claude Code.

Owned AI strategy across 7 DTC brands and a $20M+ portfolio. Built Foxelli Studio to scale end-to-end AI ad production (idea to captioned video) with human-in-the-loop review, targeting 25→150 ads/week and improving reliability by resolving 73 production bugs and passing 4 security audits.

Built Claude Code agents for the Affiliate Hub and VIP Hub teams using embedded conversion frameworks (AIDA, PAS, 4Cs, SLAP) trained on segment-specific player data. Managed email, push, and promo content across global markets with AI agents integrated into production workflows.

Expanded AI automation beyond marketing by building agents for video editing, HR, and customer support, plus brand-copy agents and churn-detection agents for retention. Implemented AI image/video generation automations in n8n via the Kie.ai aggregator, reaching top models at ~70% lower cost—laying groundwork for Foxelli Studio.

Led AI copy across Hooks & Needles and Mindful Souls by building 3 copy agents encoding brand voice and conversion frameworks. Tripled site conversion (1.2%→3.6%), scaled Mindful Souls email from $76K→$249K/mo in 4 months, cut content production time 50%, and led a 5-person copy team through the AI transition (Rising Star award in 3 months).

Performance-tested AI-focused emails, landing pages, ads, and sales scripts across Hooks & Needles and Mindful Souls, measuring results via open rates, CTR, and revenue. Operated as the first AI-focused copywriter at Foxelli to shift production workflows from drafting to actual output generation.

Grew revenue from $96K to $674K/mo while leading a 3-copywriter team across crypto/Web3 launches. Transitioned from using AI as a drafting tool to using AI within production copy workflows as part of the actual output.

Wrote copy daily for a 1.5M+ player crypto gaming platform, covering email marketing and UX writing with rapid iteration based on campaign performance. Focused on what converts by learning through real data across high-volume marketing cycles.

BSc in Sport and Business Science at the University of the Western Cape.