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Tamara Rothbart

@tamararothbart

Editorial leader and ghostwriter building AI content pipelines for subscription publishing.

South Africa
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What I'm looking for

I’m looking to lead editorial operations and build/scale AI-driven content pipelines—where human editing stays the differentiator—combining senior editorial judgement with hands-on engineering of production workflows.

I’m an editorial leader with 25+ years across magazines, digital publishing, and book ghostwriting, including Features Director at Elle South Africa and editor roles at Cosmopolitan and Woolworths' W magazine. I bring senior editorial judgement—briefing, coaching, line editing, and voice—into the production process.

Now I’m the founder of two subscription publishing products, with the entire content operation running on AI workflows I designed and built myself with Claude. The result is a rare blend of editorial craft and hands-on engineering: story analysis, narrative-gap detection, dynamic prompt generation, and automated book assembly—powered daily through Claude Code and the Anthropic API.

I also architect and maintain the full working stack solo, including Netlify serverless functions, Airtable, Mailjet automation, PDFShift rendering, and custom HTML/CSS. Alongside building systems, I focus on developmental and line editing, brief writing, and writer coaching (five years tutoring for SA Writers College), with editorial quality systems and brand-voice definition at the core.

Experience

Work history, roles, and key accomplishments

24 Stories & The Parent Diaries logoSD
Current

Founder

24 Stories & The Parent Diaries

Jan 2024 - Present (2 years 6 months)

Built a premium memoir subscription service and a weekly memory-keeping product for parents, including end-to-end editorial method, AI infrastructure, and automation. Designed and engineered AI content pipelines to power subscriber workflows and professionally edited hardcover book assembly.

PC
Current

Ghostwriter

Private Clients

Jan 2021 - Present (5 years 6 months)

Ghostwrote books and long-form projects for private clients on an ongoing basis.

AM

Editor & Publisher

Awesome Inc magazine

Jan 2015 - Jan 2020 (5 years)

Served as editor and publisher for Awesome Inc magazine during 2015–2020.

SA Writers College logoSC

Writing Tutor

SA Writers College

Jan 2014 - Jan 2019 (5 years)

Tutored writers at SA Writers College from 2014 to 2019.

JN

Communications Director

JBD (NGO)

Jan 2015 - Jan 2017 (2 years)

Led communications for JBD (NGO) from 2015 to 2017.

CP

Chief Writer

City Press

Jan 2010 - Jan 2013 (3 years)

Served as Chief Writer for the City Press special publication “100 World Class South Africans” during the 2010–2013 period.

WM

Editor

W magazine

Jan 2010 - Jan 2013 (3 years)

Edited W magazine (Woolworths) from 2010 to 2013.

EA

Features Director

Elle Magazine (South Africa)

Jan 2007 - Jan 2010 (3 years)

Led the features desk for Elle Magazine (South Africa) from 2007 to 2010.

WD

Freelance Writer & Editor

Wanted (Business Day)

Jan 2002 - Jan 2007 (5 years)

Freelance wrote and edited for Wanted (Business Day) between 2002 and 2007.

BT

Freelance Writer & Editor

BOS Iced Tea

Jan 2002 - Jan 2007 (5 years)

Freelance wrote and edited for BOS Iced Tea between 2002 and 2007.

RR

Freelance Writer & Editor

Rand Refinery

Jan 2002 - Jan 2007 (5 years)

Freelance wrote and edited for Rand Refinery between 2002 and 2007.

CO

Features Writer & Health Editor

Cosmopolitan

Jan 1998 - Jan 2000 (2 years)

Worked as a features writer and health editor at Cosmopolitan from 1998 to 2000.

MC

Editorial Assistant & Features Writer

Marie Claire

Jan 1997 - Jan 1998 (1 year)

Worked as an editorial assistant and features writer for Marie Claire from 1997 to 1998.

EM

Columnist (StyleReporter)

Elle magazine

Jan 2011 - Present (15 years 6 months)

Wrote as a columnist (“StyleReporter”) for Elle magazine in 2011.

AP

Editor

Afrique (Pure Publishing prototype)

Jan 2011 - Present (15 years 6 months)

Edited Afrique (Pure Publishing prototype) in 2011.

CM

Editor

Cape Town Tourism Magazine

Jan 2011 - Present (15 years 6 months)

Edited Cape Town Tourism Magazine in 2011.

LT

Co-Director & Producer

Little Miss Tiny

Jan 2003 - Present (23 years 6 months)

Co-directed and produced the documentary Little Miss Tiny (Sithengi Film Festival) in 2003.

CM

Editor

Cosmopolitan bi-annual fashion magazine

Jan 2001 - Present (25 years 6 months)

Edited the Cosmopolitan bi-annual fashion magazine (2001) and led the creative team.

NO

Editor

Now.com

Jan 2000 - Present (26 years 6 months)

Edited Now.com in London, managing a team of music journalists and media production staff.

Education

Degrees, certifications, and relevant coursework

University of Cape Town logoUT

University of Cape Town

Honours Postgraduate Degree, Film Theory and Practice

2002 -

Honours postgraduate degree focused on Film Theory and Practice at the University of Cape Town.

Universidad de Salamanca logoUS

Universidad de Salamanca

Curso + DELE Básico, Spanish Language and Culture

1996 -

Course in Spanish Language and Culture (with DELE Básico) at Universidad de Salamanca.

University of Cape Town logoUT

University of Cape Town

Bachelor of Arts, English Literature

1994 -

BA in English Literature from the University of Cape Town.

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