At Mangosteen Public Relations, I led PR campaigns for brands including Samsung, foodpanda, Unilever, Rakuten Viber, and VIU. For the Samsung Galaxy Z Flip5 launch, I was campaign lead and achieved the brand’s highest media coverage in four years.
I led campaign planning and execution across 50+ PR campaigns, and developed and proofread 500+ pieces in English and Burmese. My work covered strategic messaging, media pitching, and campaign content.
I also contributed to 7+ crisis communications responses, handling sentiment monitoring, statement development, media coordination, and spokesperson preparation. For the Foodpanda Myanmar launch, I was campaign execution lead on the agency’s top-performing campaign for media coverage and KOL engagement.
Before that, at Myanmar Information Technology, I managed 40+ events and social media content, increasing activity by 3x and average audience engagement by 7x. I also designed 70+ marketing visuals and helped reduce marketing costs by 20% through strategic sourcing and negotiation.
