Tess Martin

I’m a marketing professional who builds clarity from data and translates it into sharper campaigns. I generated daily and monthly Salesforce reports to make insights actionable, and I oversaw inventory and marketing supply management to prevent shortages and reduce delays.

Across roles as a Marketing Coordinator and Digital Marketing Specialist, I supported teams with strategy, client engagement, vendor coordination, and operational excellence. I create and optimize content, manage online reputation, and track performance through social media analytics and search-focused SEO.

In my current role as Founder + CEO of The Tess Effect, I lead marketing and website design strategy for diverse clients, and I design data-driven campaigns across rapidly evolving sectors. I also annotate and analyze marketing and digital engagement datasets to deliver insights that improve real-world business outcomes.

I bring strong labeling and optimization discipline, using AI lead generation tools (Perplexity ChatGPT) alongside marketing execution in fast-paced environments. I’m motivated by mentoring and independent judgment—ensuring high-quality, consistent results that help organizations advance.