At AuraDigital, I lead visual communication projects from initial requirements through final delivery, translating client needs into clear creative direction. I coordinate clients, designers, and external collaborators while managing timelines and quality control.
For Reporte Osler | Farmacias del Ahorro, I led the visual evolution and redesign of a digital publication for healthcare professionals. I structured complex medical, editorial, and commercial information across reports, presentations, media kits, and newsletters, helping evolve the publication into a commercial platform that generated millions of pesos in advertising revenue.
Earlier, I designed and built Óptica Arista’s Shopify e-commerce platform and developed digital visual communication for social media. I grew its Facebook community from 0 to 10,000+ followers and helped develop the digital sales channel to approximately MXN$70,000 in monthly sales.
