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Teodora Ilic

@teodorailic

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BI and Product Analyst in subscription SaaS who built self-service analytics and helped drive 10% retention growth.

Serbia

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At Hello Super, I partnered with Product managers to identify opportunities in a home warranty subscription product, helping improve retention, engagement, and automation performance. I defined and tracked KPIs that shaped product roadmaps and supported A/B experiments.

I created a self-service analytics ecosystem in Tableau Online that reduced ad-hoc requests by 20%. I also designed customer-focused dashboards that informed changes to onboarding and support flows.

At Hello Super, I partnered with Data Engineering on product data models and pipelines, and led analytics migration projects after an acquisition. Earlier, at Adacta Group and Nano Interactive, I developed BI solutions, data models, reports, and Python automation scripts.

Experience

Work history, roles, and key accomplishments

Business Intelligence Analyst

Hello Super

Oct 2019 - Feb 2026 (6 years 4 months)

Drove data-informed product decisions by partnering with PMs to improve retention, engagement, and automation performance. Created self-service analytics in Tableau, reducing ad-hoc requests by 20% and supporting A/B experiments.

SQL Tableau A B Testing Cohort Analysis Funnel Analysis LTV DBT BigQuery Stitch AWS Python Data Modeling ETL Data Pipelines Product Analytics Retention Analysis Automation

Business Intelligence Consultant

Adacta Group

Oct 2018 - Oct 2019 (1 year)

Supported presales and sales by translating FMCG client needs into BI solutions. Designed and developed data models and reports in QlikView, Qlik Sense, Power BI, and SSRS.

Qlikview Qlik Sense Power BI SSRS Data Modeling Business Analysis Documentation Pre Sales FMCG

Business Intelligence Developer

Nano Interactive

Mar 2018 - Aug 2018 (5 months)

Collaborated with Agile teams to support data-driven decisions. Assisted in designing DWH structures and data models in MySQL, and built Python automation scripts for DSP APIs.