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Алиса Жгир

@alizhgir

Senior Data Analyst at Data-Driven Lab who built a 700+ metric KPI system and improved fintech onboarding and registration outcomes.

Serbia

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What I'm looking for

I’m interested in product analytics, experimentation culture, AI-enhanced workflows, and building systems that turn complex data into clear business decisions.

At Data-Driven Lab, I lead analytics for two products and three teams, developing a KPI system with more than 700 metrics. I also act as deputy team lead for a cross-functional product team, managing two analysts and driving collaboration across teams.

My experiments, forecasting, and hypothesis prioritization have helped improve key fintech metrics, including reducing drop-off by 30–55% and registration time by 40–50%, while increasing CSAT by 20% or more. I’ve also optimized team budgets and automated reporting with SQL, Tableau, and Google Sheets.

Previously, I designed product and marketing A/B tests, developed segmentation and churn-related analyses, and contributed to forecasting and machine learning work. I’m interested in product analytics, experimentation culture, AI-enhanced workflows, and systems that turn complex data into clear business decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Analyst

Current

Data-Driven Lab

Feb 2025 - Present (1 year 9 months)

International fintech product (3 products)

— Led analytics for 2 products / 3 teams, developed a KPI system (700+ metrics)
— Acted as deputy team lead for a cross-functional product team (15 people): managed 2 analysts and drove cross-team collaboration
— Influenced the roadmap through experiments, forecasting, and hypothesis prioritization
— Improved key metrics: ↓ drop-off by 30–55%, ↓ registra

Data Analyst

NDA

Dec 2023 - Feb 2025 (1 year 2 months)

International product with millions of users.

— Designed and analyzed A/B tests for product and marketing initiatives
— Developed data-driven recommendations for product and marketing (cohort analysis, RFM, segmentation)
— Increased campaign profitability by 2–3x through optimization of bonus mechanics
— Analyzed fraud and reduced abuse in promotional campaigns
— Contributed to churn and uplift m

Data Analyst

ДатаРайз

Mar 2022 - Nov 2023 (1 year 8 months)

IT consulting.

— Developed ML models for revenue forecasting (95–98% accuracy), churn prediction, and anomaly detection
— Conducted A/B testing and validated hypotheses across the full funnel
— Analyzed user behavior and segmentation to optimize product and marketing strategies
— Reduced acquisition costs by refining target audience and product mix
— Increased leads from Yandex Ads by 4x using a

Performance Marketing Analyst

Объединенная Торговая Группа (SushiWok, Sakura, PizzaMafia)

Apr 2020 - Feb 2022 (1 year 10 months)

— Analyzed data from advertising platforms and user behavior (Google Analytics, Yandex.Metrica)
— Conducted A/B tests and evaluated marketing campaign performance
— Analyzed target audience, product, and funnel to optimize marketing decisions
— Reduced lead acquisition cost for a B2B product by more than 3x
— Increased the share of category orders by 30%+ and scaled traffic by 1.5–2x without loss