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Tayyeba ArifTA
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Tayyeba Arif

@tayyebaarif

CRM Specialist at Blue Cascade who configured HubSpot and Zoho automations and resolved workflow and contact record issues.

Pakistan
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What I'm looking for

I’m looking to grow in CRM operations, HubSpot administration, or sales operations, and I’m open to remote and Pakistan-based opportunities.

At Blue Cascade, I configured and maintained HubSpot workflows for lead management, lifecycle updates, task creation, and internal notifications. I also investigated workflow failures and contact record issues raised by Project Managers.

I maintained pipelines, deal stages, custom properties, object views, sequences, email templates, reports, and dashboards. I also worked with HubSpot Private Apps and assisted with integrations including Airtable.

Alongside HubSpot, I configured Zoho CRM modules and automation, maintained Zoho Flow automations, and assisted with Zoho Desk configuration. I’ve also built a Flutter app for organ and blood donation management and designed a SQL database for student records.

Experience

Work history, roles, and key accomplishments

Education

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BU

Bahauddin Zakariya University

Bachelor of Science, Information Technology

Grade: 3.43 / 4.00

Bachelor of Science in Information Technology (BSIT) from Bahauddin Zakariya University, Multan, with a CGPA of 3.43/4.00.

Tech stack

Software and tools used professionally

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