Taylor Lacomis
@taylorlacomis
Senior research analyst crafting audience-centered communications through message testing and behavioral insights.
United StatesWhat I'm looking for
I’m a communications-focused research analyst with 5+ years of experience translating complex information into clear, audience-centered content. At Worthy Strategy Group, I plan and author a weekly research newsletter, build strategic messaging frameworks validated through message testing, and lead an onboarding program grounded in proven communication and psychological techniques.
I’ve led 42 qualitative research studies end-to-end, including audience segmentation strategy, participant recruitment, messaging frame design to fix communication gaps, and analysis to inform values-first communication. Previously, I served as lead analyst on a 70+ participant study at Olson Zaltman and supported Medicaid marketing campaigns across seven states at ICF Next, while coordinating internal communications at Highmark, Inc. across 3,000+ employees.
Experience
Work history, roles, and key accomplishments
Senior Research Analyst
Worthy Strategy Group
May 2021 - Present (5 years)
Planned and authored a weekly research newsletter translating quantitative and qualitative findings into audience-specific messaging opportunities. Developed and validated a strategic messaging framework that produced double-digit positive perception shifts for female political candidates and led 42 qualitative research studies end-to-end.
Insight Associate
Olson Zaltman
Jul 2020 - May 2021 (10 months)
Conducted empathy-based consumer research for Fortune 500 clients to uncover unmet needs and behavioral drivers that informed human-centered messaging and communications strategy. Served as lead analyst on a 70+ participant study differentiating consumer value systems to shape brand positioning.
Associate Consultant
ICF Next
Jul 2019 - Jul 2020 (1 year)
Managed digital, radio, and out-of-home advertising asset delivery for Medicaid marketing campaigns across seven states, ensuring on-time materials for external stakeholders. Led qualitative analysis of internal stakeholder interviews across seven Medicaid plans and translated findings into strategic communications recommendations.
Internal Communications Analyst Intern
Highmark, Inc.
May 2018 - Dec 2018 (7 months)
Coordinated internal messaging from the VP of Health Plan Operations to 3,000+ employees across six business areas to support consistent internal communications. Led an HPO-wide National Preparedness Month campaign with four newsletters to strengthen business continuity awareness.
Education
Degrees, certifications, and relevant coursework
University of Pittsburgh
Bachelor of Arts, Communication, Rhetoric and English Literature
B.A. in Communication, Rhetoric, and English Literature from the University of Pittsburgh, completed in 2019.
Availability
Location
United StatesAuthorized to work in
Job categories
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