Tausif Rawoot

Generated INR 22,00,000 in business for an interior design client from a total verified ad spend of INR 54,970, a ~40x return on ad spend, through targeted lead generation and digital marketing strategy. Delivered 161 Meta leads at an average cost per lead of ~INR 341, with a 2.07% CTR and a reach of 90,482 Meta accounts.

Established digital presence for Forerunners HRC and Forerunners Real Estate from ground zero, including setting up and verifying Google My Business profiles and managing social media accounts and content calendars. Created faceless content, planned and executed Meta Ads lead generation and brand awareness campaigns, and handled occasional office administration support.

Planned and executed Meta Ads campaigns focused on brand awareness and engagement for FMCG product lines. Managed ad campaigns across Facebook and Instagram, defined target audience segments, monitored performance metrics, and coordinated ad creatives and copy.

Handled patient/vendor billing and invoicing, managed day-to-day cash flow and cash handling, and maintained financial and administrative records using Excel. Managed official correspondence, email communications, office supplies, procurement, and meeting coordination.

Managed basic Excel sheet handling for office records, drafted official letters in MS Word, coordinated office supplies and inventory, and arranged meeting rooms. Scanned documents and maintained digital backup copies before physical filing.

Completed a Bachelor of Commerce degree from the University of Mumbai in 2016.