Open to opportunities

Tasneem Juzer

@tasneemjuzer

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User Experience Designer focused on creating intuitive digital experiences.

Pakistan

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What I'm looking for

I am looking for a collaborative environment that values user-centered design and offers opportunities for professional growth.

As a User Experience Designer with a strong background in interaction design, I specialize in creating user-centered digital experiences that prioritize accessibility and usability. My journey began with a Diploma in Graphic Designing, followed by advanced studies in Interaction Design and Human-Centered Design. I have honed my skills in developing user personas, mapping user journeys, and conducting comprehensive UX audits to enhance product usability.

In my current role at Compass Design Co., I lead projects that involve designing intuitive interfaces and information architectures. I collaborate closely with UI designers and developers to ensure that our design solutions are effectively implemented. My hands-on experience with industry-standard tools like Figma, Adobe Creative Suite, and Miro enables me to create high-fidelity prototypes and wireframes that streamline user interactions and optimize task completion.

Throughout my career, I have successfully managed digital marketing campaigns, utilizing A/B testing and analytics to refine strategies and improve performance. I am passionate about visual communication and branding, and I strive to create designs that resonate with users while meeting business objectives.

Experience

Work history, roles, and key accomplishments

Current

User Experience Designer

Current

Compass Design Co.

Jan 2022 - Present (3 years 7 months)

Created detailed user personas based on research data to represent key audience segments, helping the team better understand target users and design more effective experiences. Developed clear and intuitive information architectures to ensure logical content hierarchy and easy navigation across platforms.

Personas Information Architecture User Journey Mapping Usability Testing Miro

UX/UI Designer

Nexarise

Jun 2020 - Dec 2021 (1 year 6 months)

Created visually appealing and responsive UI designs that aligned with branding guidelines while enhancing the overall user experience across desktop and mobile platforms. Designed user flows and low-fidelity wireframes to map out the user journey and define the structure of digital products.

UI Design User Flows Wireframing Figma Information Architecture

Digital Marketing Specialist

Freelance

Jun 2019 - May 2020 (11 months)

Managed Facebook Ads Manager to create, optimize, and scale ad campaigns, creating engaging ad copy, visuals, and video content. Implemented A/B testing to refine ad creative, copy, and targeting for optimal performance.

Facebook Ads Manager A B Testing Facebook Analytics YouTube Ads Digital Marketing Campaign Optimization

Graphic Designer

Freelance

Jan 2017 - May 2019 (2 years 4 months)

Developed and maintained cohesive brand identities, creating logos, typography, color palettes, and other visual assets. Designed eye-catching digital assets for websites, social media, email marketing campaigns, online ads, and landing pages.

Brand Identity Logo Design Typography Digital Assets Email Marketing

Graphic Design Intern

Smuff Tech

Jun 2016 - Dec 2016 (6 months)

Worked on a range of winning design proposals and projects. Designed environmental graphics and wayfinding signage that was implemented for the Redskins Training Facility.

Graphic Design Wayfinding Design Proposals visual communication

Business Consultant

Trace Enterprise

Jan 2012 - May 2016 (4 years 4 months)

Developed graphic standards for various projects, conceptual design direction, and client presentations. Contributed to several winning design proposals.

Design Proposals Business Consulting

Education

Degrees, certifications, and relevant coursework

Texas Tech University

Diploma, Interaction Design

2020 - 2022

Focused on designing intuitive, user-friendly digital experiences through usability principles, prototyping, and interface design. Specialized in creating solutions that prioritize user needs, accessibility, and empathy-driven design methodologies.

Texas Tech University

Diploma, Human-Centered Design Design

2018 - 2020

Arena Multimedia

Diploma, Graphic Designing

2011 - 2013

Focused on visual communication, branding, and digital design, specialized in typography, color theory, layout design, and composition principles. Gained hands-on experience with industry tools like Adobe Photoshop, Illustrator, and InDesign.

Karachi University

B.F.A., Arts/ Arts Studies

2005 - 2009

Studied Arts/Arts Studies, focusing on various artistic disciplines. Completed a thesis on 'The Future of Fine Arts' and was recognized with the Best Senior Portfolio / Exhibition honor.