Tarang Gupta
@taranggupta
Experienced digital marketing strategist with a focus on data analysis.
IndiaWhat I'm looking for
I’m an award-winning Digital Strategist & Performance Marketer with 11 years of experience across sports, entertainment, lifestyle, and consumer brands. Over the years, I’ve worked at the intersection of storytelling, audience growth, and performance-driven marketing—leading digital strategy and integrated campaigns for brands like WWE across India and the UK. My work has focused on building culturally relevant campaigns that drive measurable engagement, including contributing to a Gold-winning campaign at the Asia WOW Awards 2024 for the digital promotion of a live event in India.
More recently, I’ve been working closely with athletes, creators, and emerging brands across fitness, travel, and lifestyle categories—managing partnerships, scaling communities, and executing ROI-focused campaigns across Meta and Google ecosystems. Previously, at WeddingSutra, I worked on social growth and brand positioning strategies that helped scale the platform’s Instagram presence from 700K to over 1M followers through trend-led storytelling and community engagement.
What excites me most is building brands and campaigns that connect culture, community, and business impact. My core strengths lie in integrated marketing, partnerships, audience growth, digital strategy, and performance marketing, backed by a strong understanding of India’s evolving consumer and digital landscape.
Experience
Work history, roles, and key accomplishments
At WWE, I used social analytics and competitive insights to shape content strategy and audience growth across India and the UK. I contributed to the digital promotion of WWE Superstar Spectacle in Hyderabad, which won Gold at WOW Awards Asia 2024. Through data-led optimisation and reporting, I helped drive a 30% increase in audience engagement across key platforms.
Social Media Strategist
WeddingSutra.com
Nov 2017 - Nov 2019 (2 years)
At WeddingSutra.com, I led social media and content strategy, growing Instagram from 700K to 1M+ followers. I built trend-led, culturally relevant content across Reels, Stories and live formats, while leading celebrity wedding coverage. My focus on real-time storytelling, audience behaviour and community engagement strengthened the brand’s position in India’s wedding ecosystem.
Social Media Strategist
ColorCraft Studio Pvt. Ltd.
Nov 2016 - Aug 2017 (9 months)
I managed digital strategy & performance marketing for brands across fitness, FMCG, e-commerce and lifestyle. I drove 100+ qualified leads for Snap Fitness India through Meta campaigns, supported Girnar Teas’ UK market launch through digital advertising, & led Artis’ first influencer campaigns. The role strengthened my expertise in performance marketing, client growth and cross-industry execution.
At Media.net, I managed publisher accounts focused on revenue growth, upselling and long-term partnerships. I grew my revenue pool by 30% and led the rollout of Interstitial Ads, contributing to a 40% increase in team revenue. I also reactivated dormant accounts through data-led optimisation and tailored solutions.
Education
Degrees, certifications, and relevant coursework
Indian School of Media
Post Graduate Diploma, Media Studies
2017 - 2017
Grade: A
Completed a Post Graduate Diploma focusing on media studies and digital marketing strategies, achieving a Grade A.
Jai Hind College
Bachelor's in Financial Markets, Financial Markets
2012 - 2015
Grade: 6.75
Pursued a Bachelor's degree in Financial Markets, gaining knowledge in financial analysis and market strategies, with a GPA of 6.75.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
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