tanuja paunikar

I'm a product designer with over ten years of experience. I take products from the first idea through to shipping, on the web and on iPhone.

I started at Bokaap Design, a studio in Mumbai. I led product, web and brand work for early and growth-stage clients, including Sevasadan, FootageFarm, GEPL Capital and Itara. I worked with founders and PMs to scope MVPs, ran usability tests and workshops, and stayed with engineering through launch.

From 2021 to 2025 I was the only designer on three B2B SaaS products at Awesome Motive (AIOSEO, LowFruits and SEOBoost). The platform is used on more than 3M sites. I reported directly to the founder and worked with engineering, content and growth. I built one design system from zero and extended it to both acquisitions, and engineers chose to adopt it. I also designed the full self-serve funnel and features like TruSEO content scoring, an AI assistant for titles and FAQs, and SEOBoost's keyword research UX. I ran the user research myself and did design QA and sign-off on 60+ releases. Over that time, installs grew from 2M to 3M+, and the product held a 4.7/5 rating across 5,000+ reviews.

I've managed and mentored designers, independently and on a small team.

These days I design in Figma and build by directing Claude Code, Codex and Cursor, and I review every output before it ships. That's how I shipped Orime, a credit card rewards app now on the App Store. I also built HealthFirst, a healthcare web app, and Batch, an open source macOS tool that lets AI agents work from notes.

I'm looking for a full-time remote role on a product team where design has a real say in what ships. Portfolio: tanujapaunikar.com